Lead Generation
Simparica - Sales Generation
Objective
Upon the launch of the new brand, Simparica, pet owners were given the opportunity to sign up to receive reminders for when it was time to refill and/or give their dog their monthly dose of Simparica.
Execution
Communications were personalized to account for a multitude of situations:
- Communication preference of email or text
- Multiple dogs using Simparica, even if they were on different dosage schedules
- Reminders for dosing a pet and for ordering a refill for their dog
Results
Open Rate
TEXT AND EMAIL MARKETING
The goal was to provide pet owners with an engaging positive experience, which in return reinforced a positive brand image and indirectly increased sales as well.
