Our client was in the infancy phase of their digital marketing efforts and was in need of a tool to execute and analyze a marketing automation strategy to introduce a new FDA approved drug, grow brand awareness and increase adoption.
Understanding the needs of our client and utilizing our marketing automation expertise, NX3 recommended the use and adoption of the Marketo tool, and assisted in campaign strategy to create and execute upon a complex campaign journey.
The nurture campaign consisted of several emails, landing pages and webforms which included many recipient touchpoints to promote engagement.
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