SMM

Objective

We created a social media experience for Veritas to create an on-line community for veterinarians to build awareness and customer engagement.

Creating an on-line community for veterinarians helped Veritas successfully:

Share information on eLearning, news, and animal care
Build brand trust that leads to an increase in sales
Generate leads by driving website traffic and promoting email subscription
Offer discount codes specific to each channel to determine strength of particular on-line communities

Execution

Users who completed a certification in the Veritas Basic or Advanced Life Support course were given the option of posting their badge to their social media profiles, letting others know they were certifies in CPR through Veritas.

Results

8% Conversion

NX3 also set up a lead scoring system through Marketo and Salesforce, which was the first lead scoring rules created for this client. Based on interest and user action, for this campaign and all future campaigns, the client is now able to gage the level of interest and if the lead is cold or hot through Marketo-Salesforce sync. This provides their sales force team with increased visibility to properly assess and prioritize follow ups and help close deals faster.

Success Stories

Digital Marketing for Tradeshows

A personalized comprehensive nurture campaign designed to encourage booth and workshop attendance along with targeted follow-up and lead scoring in place.
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