The campaign initiated with an introductory email containing application information, with a call to action linked to user resources, along with a survey to analyze market knowledge and behavior.
Automated emails were triggered based on the recipients' actions:
If the recipient did not open the intro email, an email was triggered to send a duplicate email with a different subject line to attract attention and promote the open rate and level of engagement.
If the recipient opens the email but does not click on the survey link, another email is triggered to be sent with new content, reminding the user to take the survey.
Once the survey has been filled out by the email recipient, a "Thank You" pop-up appears, which also takes the user to the Pitcher Resources Material page for their convenience.