People First Page Logo

Geotargeted Multi-touch Campaign

People First Checkin

Increase course registration by designing a geotagged campaign to encourage prospects to sign up for the PeopleFirst courses.

People First Envelope

Utilize email and direct mail channels, with alike messaging, to target prospects and direct them to register for the upcoming PeopleFirst courses.

People First Man

Upsell opportunity targeting customers that have enrolled in previously offered courses to take next level course.

Execution

Prior to course commencement, 3 geo-targeted emails were sent out 12 , 8 and 5 weeks before each course with personalized content, geo-targeting recipients living withing a certain radius of each course location.

Equipped with valuable information, and directed towards the correct target audience, the campaign was extremely personalized and targeted, utilizing unique content and CTA tracking through Marketo.

Additionally, a landing page with a webform captured lead information, with set logic to trigger form submissions directly to the course administrator's mailbox for instant follow-up.

By automating this process, we were able to execute and deploy extended nurture campaigns, segmenting the audience with minimal effort. Several qualified leads were captured which transformed into customer conversions and an increase in ROI.

Schedule a meeting with a digital expert

When you sign up to schedule a meeting with us, we'll reach out and find a good time for us to connect, whether in person if you're in the NYC area or via a conference call. We'll chat about your current marketing plan, your goals, your big marketing dreams, and whatever else! There is no obligation, but we'd love the opportunity just to chat.






Sub Source:
Lead Acquired By:
Relationship Type:

CHAT TEXT CALL
CHAT