social media

Four Types of Content That Drives Engagement on Social Media

It can be quite overwhelming how much content is being produced today. According to MarketingProfs, over 2 million blogs are posted every single day.

For all the right reasons, today, marketers are coming up with more content than ever before, as the fight for consumers’ attention becomes more and more challenging. Hence, now is the best time to invest in highly engaging, original, fun and interactive content that can drive your audience to share it socially.

Moreover, according to a study by Altimeter, 78 percent of consumers will trust you more and believe that you are interested in building good relationships if you create more personalized content.

That’s why it is essential for your digital marketer to help you produce different types of content that can help drive more engagement and social sharing. Here are four types of content that can help drive more engagement on social media.

 

  1. Interactive content

Social media is the perfect platform to try posting fun and interactive content, as it gets you 4 to 5 times more page views than static content. Here are few examples of interactive content that is most likely to receive good feedback from social media audiences.

 

Quizzes

Brands can use quizzes to engage their audience, create brand awareness and determine their potential customers’ interest in products. Marketers can use digital marketing quizzes and social media marketing quizzes to keep up with what is happening in the industry and even get some new ideas. Moreover, according to a study, many brands receive 75 percent of their traffic from quizzes on social media. You can further encourage engagement by allowing users to share their scores on their social media channels.

Check out NX3’s Lead Engagement Platform, it allows you to create custom quizzes. You can also benefit from improved brand awareness and fun, engaging and original content for your social media channels.

 

Interactive Infographics

Visually appealing content or interactive infographics can do wonders for your engagement on social media. There is no end to the creative ways you can tell a story or communicate your message using infographics. Animated or GIF graphics are rather popular these days and they can be very effective in driving engagement on social media.

 

Surveys or polls

Conducting a survey or poll is a great way to understand your audience and what they care about. You can even incorporate polls on your Twitter and Instagram stories, and they are fun and fantastic for engagement.

You can use NX3 Survey App, a Salesforce survey app, to create your custom survey within minutes. You can use this app for market and consumer research, assessments, feedbacks reviews, surveys, and ratings. To learn more about NX3 Survey App.

 

 

  1. Live Streaming

The engagement from videos and especially live streaming has gone to the next level. They generate 1200 percent more shares on social media than text and images together.

Videos and live streaming are a personal, authentic and organic way to allow your audience to connect with your brand in a manner that would otherwise not be possible. You can use this medium of content to share an inside peek into your workplace, conduct live interviews, or host Q&A sessions that can help and appeal to your audience.

 

  1. Memes

It is tough to resist a great meme. Today, the average person spends over 100 minutes per day on social media channels and specifically on humorous content like memes because they can easily capture a person’s attention. The best memes are the ones that touch on real-time cultural references and give a quick laugh. Moreover, memes can be a great way to show the human side of your brand.

 

  1. Motivational quotes

Who doesn’t like a little uplifting quote to help them get through the day or get over their blues?

The truth is, people want to feel good and an original, relevant, motivational quote can bring you engagement in the most basic form.

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