Seven Impressive Social Media Posts for Your Business This Easter

Are you looking for impressive ideas to run a successful digital marketing campaign this Easter? Take a deep breath; you’re at the right place. Get yourself some egg puns first and then start reading! Easter is exactly one month away and the only thing that comes to mind is morning brunch, egg hunts and lots of chocolate! Easter is the time of year when lights, candles, pastel colors, and chocolates are in high demand so use their clement power to decorate your social media profiles.

For digital marketing, it is critical to understand the tone of each social network especially on special occasions, which is tough for small businesses. The secret to running a successful campaign on social media is to create engaging and interesting content that attracts a large group of audiences. Business organizations that seek to achieve success during this time should particularly target women between the age of 18 to 35.  This demographic is an important driver of Easter conversation and in most cases are potential customers.

Embrace the Spirit of Easter

Celebrate and revive the true spirit of Easter through your posts. Your posts should touch the heart of your customers. Try to build a strong emotional connection to your customers.

Play with traditional Easter motifs such as eggs, bunnies or simple spring flowers to gently remind your customers that holidays are just around the corner.  Remind your customers they should start planning about what gifts they should buy for their friends and family or how to make the holidays memorable and enjoyable.

You can create an online competition for your customers by offering interesting prizes; this will give your customers an incentive to regularly check your posts over the Easter period.

Run a Virtual Easter Egg Hunt

Social media followers love to participate in fun competitions, run a humorous and captivating competition for your followers, it will greatly improve audience engagement. Hide Easter eggs in your social media posts and run an online competition, ask your followers to find them.  You can hide these eggs in your Instagram and Facbook posts that include pictures. In this way, you will create a virtual Easter egg hunt and your customers will enjoy your content.

Run a caption competition

Online competitions can generate heavy traffic since the audience loves to be a part of them. You can run a fun competition by asking your customers to caption the picture and announcing a prize for the best one. This will bring you thousands of visits, likes, and comments in a very short time.

Easter egg Selfies

Everyone loves chocolate and selfies, right?

Who can underestimate the power of a selfie competition, people are crazy about it. Create an exciting selfie competition for your customers by asking them to post a selfie with their favorite Easter chocolates.

Announce exciting prizes for the winners, this will greatly increase the participation of audiences!

Count the sweets/eggs / bunnies’ competition

Another classic idea is to post a picture of a jar of sweets or chocolates and ask your followers to guess how many sweets are in there, such competitions spearhead engagement of the audience and help in brand promotion in a fun playful manner.

Note that each social media platform requires a different marketing strategy. Here, we have made a few recommendations that will help you generate additional  revenue at Easter.

Facebook

Facebook posts that are related to current topics such as holidays, festivals or any other latest events tend to go viral in less time than other posts. For example, posts related to Independence Day on July 4th, created almost 90% more engagement than all other types of posts published on the same day.

Create a customized cover photo and profile picture:

Create an Easter-related theme for your Twitter, facebook and Instagram pages, a playful cover photo will attract customers to visit your page. Make your page look more catchy and attractive by posting interesting ideas to enjoy the festivities of Easter to the fullest.

Pinterest

Pinterest is the most powerful tool for social promotions. According to a recent online survey, Pinterest users spent more money on online shopping than any other of the top five social media platforms, which implies the fact that Easter is the perfect season to utilize Pinterest.

Twitter

Twitter is the best platform for brand promotion because it has the largest number of online active users, but it is hard to get noticed on Twitter since there are millions of users around the world and there are almost 3000 tweets sent per second. So, make sure your tweets are exciting and thrilling and the audience finds it fun to read them.

 You have to grab the attention of your audience in less than 140 characters.

It’s necessary to post content which the audiences find worthy of their time. Make your customers feel exclusive and build an impression that you care about them.

Best of luck for your Easter campaign, win the heart of your customers by establishing a heartwarming and cheering connection with them.  Have fun and don’t forget to let us know, what worked best for you.

Digital Marketing Agency

Why Attend Social Media Conferences?

The hardest challenge social media professionals face nowadays is to keep up with the ever changing and evolving industry landscapes with new technology and algorithms appearing every day. A great way to stay updated with the latest innovations is to meet other marketers and PR pros in the field regularly.

A powerful truth is that marketers who attend social media conferences are more successful in general and their clients are more satisfied.

Social Media Has Taken Over the Media Landscape

Online social media has taken over the marketing world which was previously ruled by radio, television and other traditional media. Social media content and campaigns go viral within no time across the globe which proves the fact that social media is the king of the marketing world and no brand can excel without a successful social media strategy.

We don’t have a choice whether we do social media. The question is how well we do it. ~Erik Qualman

Here we have listed some of the reasons why is it so essential to attend social media conferences.

Rejuvenate Your Ideas and Passion

Being human, we need motivation and inspiration to drive us forward towards success. By attending conferences, you get lots of new ideas and techniques. It gives information about the strategies of competitors and new ways to engage the online community. These conferences give us a chance to closely monitor the successful people and to follow their footsteps.

Marketing your presence on social media is as important as creating your presence!

No matter how good you are, many insights will always be new for you and there is always a room for improvement.

That One Key Insight

The new ideas you get from these meetings can have a huge impact on your success over the internet. One minor change in your marketing strategy can have a massive impact on your audience and can change their mindset towards your company or services. At a social media conference, you get dozens of insights every hour. You get answers to things like:

  • Why a standard practice you follow isn’t working anymore.
  • Marketing strategies of other similar companies that made them successful.
  • Reviews about expensive social media tools which you are reluctant to buy.

Learning About the Latest Technology That Will Make Your Job Easier

Social media software solutions are complex to understand and there are many different options available so it becomes difficult to select one that fits all of your needs. Social media conferences provide an opportunity to discuss your difficulties with experts who have gone through the same things. You can discuss the pros and cons of a software with a professional who has already used it and it will save you lots of money since you will not have to buy that software to check its usability.

The organizers of social media conferences work hard to bring together a diverse group of experts under one roof so that they can provide smart technology solutions to the problems of the digital world. These are the people who run the industry and move it forward. They can help you improve the efficiency of your daily activities and can give you lots of new exciting ideas to engage the audience and increase your growth.

Build Your Professional Network

Interaction with your fellow partners not only provides beneficial information but also helps to build a professional network. It’s a golden opportunity to meet and learn from CEO’s, CMO’s and higher management of the world’s leading companies. You can also find new advocates or employees for your own company.

It’s way more important to build an engaged audience than a huge audience!

Promote Your Brand and Raise Awareness

Social media conferences provide a unique space to promote your business since you get to spend quality time and enjoy an enriched knowledgeable discussion with hundreds of professionals who are interested to know about your brand and are excited to hear your journey towards success. It provides a great platform to portray a better image of your company and it’s an indication that you are well aware of the latest marketing trends.

Happy Hour Secret

Social media conferences provide a great opportunity to establish relationships with other marketers of the same field. We all have online connections with others over the internet but there is no replacement for face to face communication and conferences are designed with the same concept of networking and intimacy in mind.

 

Generate New Leads

Although conferences are not designed for trading purposes, they are a great platform to raise brand awareness and to promote and possibly sell your products and services. There is a great chance that you might find new clients for your business.

Final Words

It’s a dynamic and rewarding experience to attend social media conferences either as an attendee or speaker. It provides information about the latest marketing trends and new strategies of your competitors. It’s a golden opportunity to know about the latest software solutions to your digital problems. These gatherings are an insightful learning opportunity and a platform to meet your potential clients so always try to be a part of them.

Are social media gatherings the new marketing trend

Social media marketing is an ever-evolving field. Whether you are a Facebook guru, a renowned twitterati, or a legend on Instagram, you can never truly know everything. What started off as a means to communicate with your friends and family members, and to share funny cat videos with the rest of the world, has now evolved into a multi-billion dollar industry.

To help fellow marketers and entrepreneurs prepare strategies to capitalize on the true potential in social media, we will discuss seven superb tips in this article.

Keep abreast of the contemporary trends

The key to success is to always keep yourself up-to-date with contemporary trends and developments. With 2019 in full swing, it’s now time to look toward what will be the best way to boost your business. Your audience will not pay attention to repetitive content from last year. The latest trends and viral posts are what drive people on social media.

Move aside celebrities, micro-influencers are taking over!

The rise of social media has provided brands with a more direct and intimate channel of marketing. Marketers are cashing in on this bridge by investing heavily on influencer marketing, with some brands investing up to millions of dollars in paying celebrities for a simple shout out on their Instagram profiles! However, the focus of this investment is shifting towards micro-influencers – ordinary people with a decent number of followers. And the best part? They don’t charge as much as celebrities!

Let the audience speak out

The internet can be best described as a landmine riddled with explosive power. One misstep and your brand could experience a major downfall. However, the internet also offers you the ability to listen and monitor what people are saying about your business. Social selling and lead generation fancy their chances with more feedback in real time.

Let bots have some talk time

Many decades ago, the concept of artificial intelligence was considered to be limited to science fiction only. Today, AI is slowly cementing its place in the domain of online customer service. For example, the Facebook Messenger AI chatbot, M, is currently being used by many brands. The focus on artificial intelligence for customer service purposes is expected to go up in 2019, as more and more businesses look towards cutting costs.

Share a story

One of the key features of social media are stories. First introduced by Snapchat, these short visual contents disappear into thin air after 24 hours. Later, Facebook (and Instagram) jumped in on the bandwagon too, and are currently giving Snapchat a run for its money. All things aside, the rise of social media stories gave rise to story ads, which are now being explored by marketers around the globe.

All hail video, the one true king of content!

It is a well-established fact that video rules content. According to a report published by Cisco, by the year 2021, more than 80% of all internet traffic will be generated by video content alone! If you haven’t already, it’s time to polish up your video editing skills, because that’s the focal point of all marketing strategies.

Don’t forget your business location

Most of your sales come from foot traffic. Location based marketing is the best way to pull in the maximum number of sales in the vicinity of a business. More attractive for small businesses, location based marketing will produce ambassadors who will strengthen your brand among the broader audiences.