Confused whether your business needs customized SEO or content marketing services?
You are not alone in this confusion. When it comes to SEO and content marketing, people have many conflicting ideas and questions. Can they fit together? Do they nullify the need for each other?
They work side-by-side. They do fit together.
In this blog, we will learn exactly how SEO is actually all about content marketing or vice versa.
The problem: Content marketing and SEO are not connected.
The core of the problem is that people think of content marketing and their customized SEO services to be two very different things.
But, the reality is that they overlap, go together and are integrated. The only way to make content marketing success is to integrate customized SEO with it.
The truth: Content marketing and SEO overlap, a lot.
You can better understand the misconception and the actual integration of SEO and content marketing with these diagrams.
This is the incorrect view of content marketing and SEO.
This is the correct view. They overlap.
The difference between SEO and content marketing.
In many critical areas, SEO and content marketing are different from each other but the two are not entirely separate from each other.
Where SEO is narrower and more technically strong, the content marketing is broader and more holistic. The right way to implement SEO in a broader way is to integrate its special technical effects into content marketing. Similarly, the only way to sustain the success of content marketing is to implement SEO techniques.
How customized SEO and content marketing integrate:
- SEO states the requirement. Content marketing meets it.
There is no SEO without content. SEO needs words, substance, articles, and keywords. No matter how cliché it must sound, content is king, and no one can argue with that anymore. It is the ground where SEO stands. Content marketing is about content. The very core element of content marketing, the content, is the practical implementation of SEO. So when SEO demands content, content marketing takes care of it.
- SEO needs keywords. Content marketing is how to use the keywords.
Keywords are a fundamental component of SEO – researching them, using them and monitoring and tracking the business ranking in the SERPs. But, the question is: what is the practical implementation of keywords in your customized SEO?
It’s through content marketing. The only way you can utilize the keywords is by incorporating them throughout your content strategically. Content marketing means coming up with top-notch content written for your audience and using your targeted keywords.
Obviously, if you senselessly stuff keywords into your content and are over optimizing, it won’t go unnoticed by search engines and may result in a penalty. However, when SEO and content marketing work nicely in harmony, there won’t be any problem.
- SEO demands backlinks. Content marketing produces backlinks.
Backlinks are another component of SEO, which can happen through content marketing. You can contract link building agencies, but the best way to produce backlinks is to publish quality content and let your audience link back to it for long-term SEO success.
If you want backlinks for your SEO campaign, content marketing is an essential element.
- SEO requires onsite technical optimization. Content marketing demands great UX.
SEO is not just about blogs, keywords, and backlinks, but it is also about technical stuff like enhancing metadata, optimizing with proper tags and robots.txt, and building a strategic sitemap.
This technical optimization is necessary from the perceptive of a good user experience (UX). This helps the user in searching, finding and reading your content. Such technical SEO components serve the users and also promote your content.
It also helps search engines crawl your website, get your content indexed, showcase your content in accurate search results and get more readers for your content.
- SEO requires consistent output. Content marketing demands consistency.
Google has always liked fresh content. SEO also values, rapidly indexes and ranks higher in the SERPs fresh content over older content.
Therefore, good SEO means consistent content output. Consistency in the content output means doing content marketing right. Content marketing is an on-going process and you can’t stop in between.
SEO and content marketing overlap again.
We could continue to discuss how SEO is actually all about content marketing and vice versa, but hopefully, the above examples make a strong case for the statement.
We can say that you are not an SEO expert unless you are also a content marketer and you are not a content marketer unless you are an SEO expert. This is why your SEO or content marketing campaign will fail unless it is integrated with content marketing and SEO, respectively.
For more on how customized SEO can help your business, click here.