Are you one of the thousands of people who have been working with great zeal and tenacity to optimize their marketing campaigns through social media platforms?
Do you find yourself satisfied with your marketing goals?
If you’re satisfied, that’s more than awesome. If not, don’t get yourself stressed. There are some very common mistakes people make when they are working on their social media oriented objectives. You may be making some of them.
Learning what mistakes you are making is important to have more control over your digital ventures. Read this blog and find where you have been going wrong and fix your shortcomings straightaway.
Making random posts without a strategy
Marketers should know what they are doing and what outcomes they can expect from their actions on social media. Populating social media platforms with loads of stuff is not the best idea. Instead, you want to post content that actually grabs people’s attention. A well-planned strategy is what gets you in position to post content that has a purpose behind it. For example, posting a humorous image related to the aviation industry won’t help a digital marketing agency New York. Potential customers may give it a thumbs up, or even laugh, but it won’t push them to the agency’s website or help them understand what the agency does.
It should not be underestimated that people don’t just enjoy social media, they evaluate quite a few things through it. An organization reflects its level of professionalism through what they display on social media.
Unreviewed Content Posting
The biggest dent on the image of an individual is their mistakes with spelling, punctuation, grammar, etc. When it comes to organizations, it’s even more damaging. Individuals may be neglected for those mistakes, but organizations get a very bad image if they make such mistakes.
Therefore, it is highly recommended to proofread content before posting. Human error is conceivable, but repetitively making mistakes makes the audience call the organization immature and incompetent.
Pushing to Purchase
Confusing social media with an ecommerce website is absolutely the wrong approach. Social media must not be seen as a platform to sell stuff. It portrays an image that the brand is just after sales and trying to grab customers. As a result, people don’t just start disregarding the brand, they also see the brand as greedy and sales centric.
People see social posts as a way to get closer to brands, and in this context, even thinking about sales would ruin the customers’ affection for the brand. This is where the brands should think a little out of the box and exempt sales from their social media campaigns. This will have a positive impact on sales, but through actual sales channels.
Being the Same as Others
There may be hundreds of competitors’ brands campaigning on social media at the same time that you are. So, doesn’t it sound crucial to distinguish yourself from them? It definitely does, and the way it’s done is avoiding the use of generic stuff like hashtag trends which are so commonly used. A brand has to make sure it puts up what people find different. If customers find you different, they count you as intelligent. This is the impression a brand can highly capitalize on.
Doesn’t it sound crazy to deceive yourself? What’s the point in seeing your post, or even posting it, when you know the activity you are watching is not real and the likes you see are purchased. No one’s going to be impressed by the number of likes if the post is genuinely not attractive. Fake likes are like collecting a heap of fodder for the cattle that would never come.
Another disadvantage is that you would not be able to analyze the performance of your campaign, and hence you would never be able to improve it.