Social media marketing is an ever-evolving field. Whether you are a Facebook guru, a renowned twitterati, or a legend on Instagram, you can never truly know everything. What started off as a means to communicate with your friends and family members, and to share funny cat videos with the rest of the world, has now evolved into a multi-billion dollar industry.
To help fellow marketers and entrepreneurs prepare strategies to capitalize on the true potential in social media, we will discuss seven superb tips in this article.
Keep abreast of the contemporary trends
The key to success is to always keep yourself up-to-date with contemporary trends and developments. With 2019 in full swing, it’s now time to look toward what will be the best way to boost your business. Your audience will not pay attention to repetitive content from last year. The latest trends and viral posts are what drive people on social media.
Move aside celebrities, micro-influencers are taking over!
The rise of social media has provided brands with a more direct and intimate channel of marketing. Marketers are cashing in on this bridge by investing heavily on influencer marketing, with some brands investing up to millions of dollars in paying celebrities for a simple shout out on their Instagram profiles! However, the focus of this investment is shifting towards micro-influencers – ordinary people with a decent number of followers. And the best part? They don’t charge as much as celebrities!
Let the audience speak out
The internet can be best described as a landmine riddled with explosive power. One misstep and your brand could experience a major downfall. However, the internet also offers you the ability to listen and monitor what people are saying about your business. Social selling and lead generation fancy their chances with more feedback in real time.
Let bots have some talk time
Many decades ago, the concept of artificial intelligence was considered to be limited to science fiction only. Today, AI is slowly cementing its place in the domain of online customer service. For example, the Facebook Messenger AI chatbot, M, is currently being used by many brands. The focus on artificial intelligence for customer service purposes is expected to go up in 2019, as more and more businesses look towards cutting costs.
Share a story
One of the key features of social media are stories. First introduced by Snapchat, these short visual contents disappear into thin air after 24 hours. Later, Facebook (and Instagram) jumped in on the bandwagon too, and are currently giving Snapchat a run for its money. All things aside, the rise of social media stories gave rise to story ads, which are now being explored by marketers around the globe.
All hail video, the one true king of content!
It is a well-established fact that video rules content. According to a report published by Cisco, by the year 2021, more than 80% of all internet traffic will be generated by video content alone! If you haven’t already, it’s time to polish up your video editing skills, because that’s the focal point of all marketing strategies.
Don’t forget your business location
Most of your sales come from foot traffic. Location based marketing is the best way to pull in the maximum number of sales in the vicinity of a business. More attractive for small businesses, location based marketing will produce ambassadors who will strengthen your brand among the broader audiences.