Are social media gatherings the new marketing trend

Social media marketing is an ever-evolving field. Whether you are a Facebook guru, a renowned twitterati, or a legend on Instagram, you can never truly know everything. What started off as a means to communicate with your friends and family members, and to share funny cat videos with the rest of the world, has now evolved into a multi-billion dollar industry.

To help fellow marketers and entrepreneurs prepare strategies to capitalize on the true potential in social media, we will discuss seven superb tips in this article.

Keep abreast of the contemporary trends

The key to success is to always keep yourself up-to-date with contemporary trends and developments. With 2019 in full swing, it’s now time to look toward what will be the best way to boost your business. Your audience will not pay attention to repetitive content from last year. The latest trends and viral posts are what drive people on social media.

Move aside celebrities, micro-influencers are taking over!

The rise of social media has provided brands with a more direct and intimate channel of marketing. Marketers are cashing in on this bridge by investing heavily on influencer marketing, with some brands investing up to millions of dollars in paying celebrities for a simple shout out on their Instagram profiles! However, the focus of this investment is shifting towards micro-influencers – ordinary people with a decent number of followers. And the best part? They don’t charge as much as celebrities!

Let the audience speak out

The internet can be best described as a landmine riddled with explosive power. One misstep and your brand could experience a major downfall. However, the internet also offers you the ability to listen and monitor what people are saying about your business. Social selling and lead generation fancy their chances with more feedback in real time.

Let bots have some talk time

Many decades ago, the concept of artificial intelligence was considered to be limited to science fiction only. Today, AI is slowly cementing its place in the domain of online customer service. For example, the Facebook Messenger AI chatbot, M, is currently being used by many brands. The focus on artificial intelligence for customer service purposes is expected to go up in 2019, as more and more businesses look towards cutting costs.

Share a story

One of the key features of social media are stories. First introduced by Snapchat, these short visual contents disappear into thin air after 24 hours. Later, Facebook (and Instagram) jumped in on the bandwagon too, and are currently giving Snapchat a run for its money. All things aside, the rise of social media stories gave rise to story ads, which are now being explored by marketers around the globe.

All hail video, the one true king of content!

It is a well-established fact that video rules content. According to a report published by Cisco, by the year 2021, more than 80% of all internet traffic will be generated by video content alone! If you haven’t already, it’s time to polish up your video editing skills, because that’s the focal point of all marketing strategies.

Don’t forget your business location

Most of your sales come from foot traffic. Location based marketing is the best way to pull in the maximum number of sales in the vicinity of a business. More attractive for small businesses, location based marketing will produce ambassadors who will strengthen your brand among the broader audiences.

Common Social Media Mistakes and How to Fix Them

Are you one of the thousands of people who have been working with great zeal and tenacity to optimize their marketing campaigns through social media platforms?

Do you find yourself satisfied with your marketing goals?

If you’re satisfied, that’s more than awesome. If not, don’t get yourself stressed. There are some very common mistakes people make when they are working on their social media oriented objectives. You may be making some of them.

Learning what mistakes you are making is important to have more control over your digital ventures. Read this blog and find where you have been going wrong and fix your shortcomings straightaway.

Making random posts without a strategy

Marketers should know what they are doing and what outcomes they can expect from their actions on social media. Populating social media platforms with loads of stuff is not the best idea. Instead, you want to post content that actually grabs people’s attention. A well-planned strategy is what gets you in position to post content that has a purpose behind it. For example, posting a humorous image related to the aviation industry won’t help a digital marketing agency New York. Potential customers may give it a thumbs up, or even laugh, but it won’t push them to the agency’s website or help them understand what the agency does.

It should not be underestimated that people don’t just enjoy social media, they evaluate quite a few things through it. An organization reflects its level of professionalism through what they display on social media.

Unreviewed Content Posting

The biggest dent on the image of an individual is their mistakes with spelling, punctuation, grammar, etc. When it comes to organizations, it’s even more damaging. Individuals may be neglected for those mistakes, but organizations get a very bad image if they make such mistakes.

Therefore, it is highly recommended to proofread content before posting. Human error is conceivable, but repetitively making mistakes makes the audience call the organization immature and incompetent.

Pushing to Purchase

Confusing social media with an ecommerce website is absolutely the wrong approach. Social media must not be seen as a platform to sell stuff. It portrays an image that the brand is just after sales and trying to grab customers. As a result, people don’t just start disregarding the brand, they also see the brand as greedy and sales centric.

People see social posts as a way to get closer to brands, and in this context, even thinking about sales would ruin the customers’ affection for the brand. This is where the brands should think a little out of the box and exempt sales from their social media campaigns. This will have a positive impact on sales, but through actual sales channels.

Being the Same as Others

There may be hundreds of competitors’ brands campaigning on social media at the same time that you are.  So, doesn’t it sound crucial to distinguish yourself from them? It definitely does, and the way it’s done is avoiding the use of generic stuff like hashtag trends which are so commonly used. A brand has to make sure it puts up what people find different. If customers find you different, they count you as intelligent. This is the impression a brand can highly capitalize on.

Fake Likes

Doesn’t it sound crazy to deceive yourself? What’s the point in seeing your post, or even posting it, when you know the activity you are watching is not real and the likes you see are purchased. No one’s going to be impressed by the number of likes if the post is genuinely not attractive. Fake likes are like collecting a heap of fodder for the cattle that would never come.

Another disadvantage is that you would not be able to analyze the performance of your campaign, and hence you would never be able to improve it.