Four Proven Strategies for Increasing Your Conversion Rate On Ecommerce

Do you think you are doing your best to drive traffic to your ecommerce site?

Do you use an online marketing automation platform, such as Marketo, to help you increase your conversion rate?

You may have a good number of website visitors, but if you are not converting them into customers as best as possible, you are missing out on a lot of sales revenue. Minor tweaks and changes can make a big difference in how a visitor’s journey ends on your website.

In this blog, we will learn four effective ways to boost conversion rate, increase revenue and achieve goals.


Take Advantage of Abandoned Carts

How do you deal with abandoned carts? If you don’t have a strategy for abandoned carts then you are letting potential customers slip away. When a visitor adds products to their cart but doesn’t make the purchase, all they need is a little nudge. There could be many reasons for not checking out. They could have gotten distracted by something or they could have decided to visit other websites.

According to a shopping cart abandoned index published by Listrak, during the last six months of 2017, the abandonment rate was 77%. Hence, if you have an ecommerce site, chances are you will have many visitors not complete checkout, but if you act fast you can still make them convert. Online marketing automation platforms allow you to send personalized emails or automated email reminders to your visitors with an abandoned cart for customers to finish the purchase.

Click here to learn more about how your ecommerce site can benefit from an online marketing automation platform.


More Benefits, Fewer Features

Another effective way to increase your conversion rate is to change your content. The product or service description on your ecommerce website should always focus more on how your product or service will benefit the customer, help achieve their goals and provide value or create memories for a lifetime instead of only talking about its features.

Do you see how that would be better than a dry description of features? When finalizing what goes on your website, remember that people don’t but the product, they buy emotions and experiences.


Coupons for All

Everybody loves a good discount (I definitely do). According to Marketing Prof’s consumer psychology report, more than 50% of customers wouldn’t have purchased from an ecommerce website if they didn’t offer a discount.

Offering a coupon code is a great way to provide your customer a free value and it’s a proven way of increasing the conversion rate. You don’t always have to give out big discounts. Something as small as a 10% coupon is just as good as any other discount.


Make It As Easy As Possible

Your website visitors should be able to get to the checkout in approximately four clicks. This would usually include adding items to the cart, clicking checkout option, putting in information and placing the order. You should make sure your sales funnel is as lean as possible.

The three most important stops on your sales funnel are the product page, the cart and checkout. Keep checking these areas and jot down where there is room for improvement. Here are some ideas to improve:


Product page:

Include high-quality product images from different angles, be enticing with descriptions, make the “add to cart” button easy to find, and display the reviews and feedback your customers have given you.


Cart:

Line the items and make sure the totals and shipping costs are easy to see. To increase conversion and therefore to provide a better experience, you can provide editable field options such as coupon input, quantity, upsells and warranty policies.


Checkout:

The key fields of customer information you absolutely need to make the sale are the name, email, shipping address and payment method. Other than this, all the non-essential information and the setting up of an account should be optional for checkout. This is important because not every customer would want to create an account and you wouldn’t want to miss out on a sale.


Conclusion

Increasing the conversion rate of your ecommerce website is an ongoing process and requires continuous optimization of your store and trying new ideas. However, a digital enablement agency with an online marketing automation platform, can really help you increase and sustain a competitive edge for your ecommerce site.

Six Email Marketing Tips for Every B2B Digital Marketer

Are you looking for an online marketing automation platform for your business?

Social media and content marketing are great examples of lead nurturing via the sales funnel, but they do have their limitations. To get this content in front of leads requires a high keyword search ranking and the social media environment operates with heavy competition and a short lifespan. On top of that, there is no guarantee that leads would find the content.

However, using an online marketing automation platform for your email marketing strategy will increase the likelihood of your content being actually consumed by the leads. With modern technology, such as Marketo implementation and lead nurturing efforts, businesses can deliver relevant, personalized content on a channel their leads actively monitor.

To further help your business make the most of the latest technologies and robust strategies, here are six email marketing tips that every B2B digital marketer should consider.

 

Use an Account-Based Marketing Approach

Email “blasts” are no longer effective. Online marketing automation platforms allow for the optimum utilization of resources with targeted and personalized communication. Today, the best email marketing practices are less like social media marketing and are closer to account-based marketing. To be effective and inspire engagement, emails today are required to cater to the specific needs of each lead.

The account-based marketing approach involves segmenting your leads into relevant groups or accounts, based on their stages in the buying journey. This helps you deliver effective email communications specifically designed to help the given account gather the information they require, move further into the sales funnel or make a decision.

 

Optimize your emails for mobile

Today, if your emails are not optimized for mobile, you are most likely going to miss out on a sizeable portion of your audience. According to recent research, 68%of people check their emails on mobile devices and only 32% use their desktop to do the same.

A smart, mobile-optimized email template would be the most natural starting point, but how you structure your content is of great importance as well. To properly optimize your content, divide it into short and succinct paragraphs that are easily readable on a mobile device. In addition, make sure the links and buttons in the email are big enough and can easily be tapped.

 

Use trigger-based campaigns

Trigger-based campaigns using online marketing automation automatically send emails based on particular actions or inactions. For example, you could run a trigger-based campaign to send a welcome email to an individual when they create their account or to send a reminder to someone who abandoned their cart before checkout.

 

Personalize communication

You can enjoy higher open and click-through rates with personalized emails. Beyond the boosting of sales, personalization can be a very powerful means of engaging with your audience and building strong relations.

There is a range of ways you can use personalized communications, from using leads’ names, wishing them a happy birthday, to sending emails from a personal account instead of a brand, to make it a conversation and not a sales pitch.

Over the years, the information you gather works as an asset you can use to execute effective strategies that incorporate personalization of all types.

 

Customize dynamic content

To take the personalization a step further, you should use dynamic or smart content. Some online marketing automation platforms enable dynamic email campaigns that send different content to each recipient based on their available data.

On the basis of historical purchase data or information from previous brand interactions, you can apply a dynamic code to specific sections of an email template, which would customize these sections for each recipient.

 

Make your emails interactive

An interactive email is like a functioning web page. As people open the email, they can perform the required tasks right from the email, whether it is filling a form, rating content, responding to quizzes or providing other information.

An interactive email saves recipients’ time, and is more convenient and provides an overall better experience.

The Role of Marketing Automation in Your Digital Transformation

When you initiate something and proceed with it, the time may come when you get either frustrated or tired if the task isn’t going as planned. The first thought that may come to mind is that the use of technology may make things happen automatically. In this blog, we will be discussing how marketing automation is significant in the way of your digital transformation.

Defining Automation

Automation refers to using software or platforms to execute repetitive tasks effectively and in less time, and streamlining one’s digital strategy to smooth out and accelerate workflows.

Marketing Automation and your Digital Transformation

Every individual thinks of ways to ease rigorous activities, minimize their margin of error and ensure timeliness.

When it comes to businesses, many scenarios arise that demand implementing automation for certain processes. Whether you handle a huge plant in an oil refinery or send hundreds of emails at a time, automating processes is inevitable and unavoidable. Furthermore, as companies grow, they need to replace the outdated, old-fashioned ways of pursuing operations with machines and software that perform human tasks. Platforms like Global Shop Solutions and Deskera ERP are widely used enterprise management and automation softwares that have transformed the way industries managed their businesses a few years ago. Marketo is one of the best examples to explain how deep automation has gone into the online marketing industry. It is a multi-functional software platform that enables marketers run diverse campaigns more effectively in a collaborative working environment.

It’s More Reliable

If you leave a task to a human and specify a deadline, there is a chance that it may not get completed on time. Moreover, there can be human error on the final product, requiring more time for completion to get the errors fixed. Automation ensures the specified task gets completed in a set time span. Machines do not get tired and wear out. Once a task is assigned to a software, it executes right away.

It Saves Time

It’s quite needless to mention that computers are much faster than humans. Imagine editing the recipients of an email and then clicking the send button a hundred times. That would probably take a whole day, and then responding to the responses would take even more time. That is where automation can be counted as nothing less than a blessing. One click and an email is sent to all hundred customers, saving the whole day.

customer segmentation

Are you the same person as your friends and family members? Do you also like, need and want the same things as your brother, sister, mother, or father? Obviously, this is all a big no! You’re your very own person.

So, why do some companies and brands expect to appeal to a diverse range of customers with the same content with their marketing campaigns all the time?

Marketing companies find it to be an integral part of their marketing strategy to divide their audience by a range of parameters. This is very useful to effectively approach different segments based on their needs. Additionally, the trends and technology prevailing today in the industry make it extremely important to personalize content for customers, for which segmentation is essential.

Moreover, artificial intelligence, machine learning techniques and analytics methodologies combined with cutting-edge online marketing automation tools will soon transform the way marketers see their marketing campaigns and the way customers evaluate them.

In this blog, we will be discussing some of the popular ways companies segment their audience.

Geographical and Personal Details

Segmenting customers by their geographical and personal details, like age and gender, makes it easy for companies to run location-based campaigns and offer products and services based on someone’s age or gender – think beauty products, clothes, even spa services.

Such segments are very common, and most companies probably have some level of geographical and personal details in their database.

Psychographics – Behavior, Opinions, Preferences, Choices

Every customer is a distinct individual who makes their own choices and has specific preferences and opinions. Customer behavior and preferences can be understood by the way marketers track web sessions and how people navigate certain areas of a website. This behavior can be easily tracked through analytics and search engine optimization tools and techniques.

 

Intelligent Segmentation through Machine Learning for Smarter Automation

In earlier times, it was counted as something extraordinary if a customer was greeted with a personalized text message upon purchasing a product or entering a hotel. Today, it is considered the norm, and the absence of such personalized communication is considered below standard. This is because the standard of marketing is constantly on the rise, thanks to technology. Artificial intelligence and machine learning play a huge part in providing customer experiences that are perceived as different and exclusively designed for them.

 

Conclusion    

The aspects of online marketing automation are very dynamic, and can never be taken for granted, especially knowing the lightning speed of advancements. Marketers must keep an eye on changing customer behavior and choices to always be in a position to figure out what changes they need to make in their marketing data and strategy. Being complacent about a perfect marketing strategy might get them in trouble.

How Technology Helps Marketers Address These Five Marketing Trends

Today, almost all aspects of human living have been influenced by technology. And when it comes to the digital side of human endeavors, technology seems to be ruling it. In that context, marketing looks to be overwhelmingly inspired by the rapid growth of technology.

Moreover, marketing trends are never serene, as they change too briskly. You need to have a multitude of strategies lined up so that you can always turn to the next strategy as trends change. This is where the technology plays a substantial role.

Let us see how the top five marketing trends in online marketing automation are addressed easily using technology. We’ll use Marketo for the examples, but you can apply to any marketing automation tool.

Never Be Predictable

The audience of today has become demanding, and there are reasons for it. The rise in the standard of marketing has developed a trend of asking for newer, smarter and more creative stuff. Moreover, the abundance of marketing content has educated audiences into what is innovative and exciting. Therefore, any conventional, predictable content is quickly ignored and left without being given attention.

Fortunately, technology takes marketers one step ahead from being seen as predictable by their audience – courtesy of web personalization. Instead of making generalized conversations and putting up traditional marketing phrases, marketers use customized content such as personalized messages, emails and images to engage smarter with the audience.              

Marketo implementation brings even more benefits to a marketing campaign. It provides you with options which take personalization to a whole new level. Marketo introduces Artificial Intelligence (AI) to the game, and generates tailored content after assessing customers’ information gathered by their behavior and handling. That doesn’t only stimulate lead generation but secures a positive customer impression too.

Adapt to the Domination of Mobile Phone

The few inches of the mobile screen is the most viewed window in the world for sure, and thus the most powerful medium for marketers to reach out to the masses. Since the number of mobile phone users across the globe is constantly on the rise, it would be unwise to align the significance of mobile phones as a medium with other media.

The industry has already adopted the trend and started to cater to a customer’s journey by exclusively emphasizing the mobile device user experience. Marketing content these days is exquisitely designed for mobile devices to optimize a visitor’s web session. Marketo synchs the data with lead profiles, saved in different social platforms’ mobile applications, and releases ads, alerts or emails instantly. This gives marketers exposure to potential customers.

Data Drives the Campaign

Handling data today takes some serious effort from the marketers. Marketers have loads of diverse data that they need to maneuver time to time for the execution of their dynamic marketing strategies. But the concern is, how to handle and make the most out of it.

The good news is, data handling has never been as easy as Marketo has made it. Marketo implementation ensures the eradication of any hindrances in the way to managing data by providing smooth to and fro transportation. It offers an ease of moving data over and over again, and great convenience to use it in accordance to the custom standpoints of customers or potential customers.

Account Based Engagement – A Focused and Calculated Effort

Simplifying the spectrum, identifying the target, and then aiming at it is more logical than roaming the market in hopes to find a yielding interaction. That is what Account Based Engagement focuses on. Attempting to impress a broad range of companies or individuals with the same content is utilizing more effort for little outcome.

Engage with the most fruitful profiles in terms of revenue rather than wasting time and money with the infertile ones. You can channel customers more quickly and even assess the success through Marketo’s remarkable analytic features. Marketo organizes the particularized campaigns in order, and paves a great way to respond to customers promptly.

United We Win

The truth of working in departments and teams is that the departments and teams are for the organization, not for the customers. A customer has an impression of an organization as a whole; therefore, it is crucial for an organization to bridge gaps among its individuals, teams and departments. A combined drive with sound collaboration is highly important to produce meritorious results.

The sales engagement technology of Marketo lays a perfect collaborative platform for marketing and other individuals not only to execute their techniques jointly, but also to analyze their outcomes. Furthermore, Marketo’s “Sales Insights” enables marketers to steer the leads effectively and generate higher revenue.

The trends in online marketing automation might change soon, but we can still rely on technology as it stays ahead of the trends moving at lightning speed. So as the race advances, so does the technology to come up with more futuristic solutions to cater the digital needs.

Website Content More Interactive

Are you looking for a digital marketing agency in NYC to help you make your website content more interactive?
Whether you are a food blogger, a travel agency or a digital marketing platform, we are all online and using the internet regularly. While we have all landed on a website that just speaks to us, we have also been to sites that are hard to use and visually unappealing. However, not many of us can pinpoint the very feature that makes a website work or not work.
However, we do know that visitors’ engagement is one significant feature that all good websites have in common and we also know that irrelevant content is one of the key reasons why website visitors don’t engage. Moreover, one of the most important strategies to improve engagement rates is to make sure your website content is interactive. It ensures that your website visitor isn’t only visually engaged, but they are physically engaged as well and are eager to navigate your website and find the content they want to consume.
In this blog, we will learn about seven effective strategies that will help make your website content more interactive.

1. Ask for feedback

Ask your audience for their feedback, whether it be through comments or ratings. It is a great way to interact with the visitor. Some websites may use pop-ups to ask for the visitor’s feedback, but often people find them annoying and disrupting and it goes against the seamless experience you want to provide your audience. A much better option would be to ask for feedback or ratings at the end of a specific content piece, as it is less intrusive and also give the person a chance to finish reading.

2. Incentivize with rewards

This concept is known as gamification, where you use points, rewards or levels in a non-gaming context. You can use this for your blogs and articles and encourage your audience to interact by giving them incentives. This can work in various ways. You can give users coupons or another reward when they collect certain points or reach a certain level. You can also publish your top or best commenters and keep them motivated to continue interacting.

3. Incorporate quizzes and polls

Use can use personality quizzes to make your website content more interactive. These quizzes have been very popular via BuzzFeed and many other websites. You can use WordPress plugins or the Lead Engagement Platform by NX3 to provide engaging and relevant quizzes on your website.

4. Encourage readers’ feedback

Encouraging comments is not always enough. You may have to come up with a creative call to action to bring in more comments. Comments don’t just give you feedback on your content, but it also says a lot about your content quality. In addition, people often linger longer on blogs that are full of readers’ comments.

5. Post user-generated content

Using user-generated content shows the users that their engagement and input is valued. This appreciation of their feedback works as an incentive for them to engage even more. You can write new articles that address your high-rated comments from existing blogs or you can directly quote users’ comments.

6. Include social media buttons

Remember, there should be an option to share on social channels with every valuable piece of content. You can strategically place your social media buttons to encourage sharing, like placing the buttons on the top or bottom of the post where they are easily visible.

7. Don’t forget about internal links

Once you get your users to one of your blog posts, you need to show them the easiest way to find more of your relevant content that they may like. You can provide relevant links within every blog post to other existing content to allow easy access. The best place to use internal links is by the end of each blog post or within the article where relevant.

Small things can end up making a big impact, so make sure you engage a digital marketing agency in NYC or anywhere else in the world to look after your website and online presence using best of their skills and technology.

social media

It can be quite overwhelming how much content is being produced today. According to MarketingProfs, over 2 million blogs are posted every single day.

For all the right reasons, today, marketers are coming up with more content than ever before, as the fight for consumers’ attention becomes more and more challenging. Hence, now is the best time to invest in highly engaging, original, fun and interactive content that can drive your audience to share it socially.

Moreover, according to a study by Altimeter, 78 percent of consumers will trust you more and believe that you are interested in building good relationships if you create more personalized content.

That’s why it is essential for your digital marketer to help you produce different types of content that can help drive more engagement and social sharing. Here are four types of content that can help drive more engagement on social media.

 

  1. Interactive content

Social media is the perfect platform to try posting fun and interactive content, as it gets you 4 to 5 times more page views than static content. Here are few examples of interactive content that is most likely to receive good feedback from social media audiences.

 

Quizzes

Brands can use quizzes to engage their audience, create brand awareness and determine their potential customers’ interest in products. Marketers can use digital marketing quizzes and social media marketing quizzes to keep up with what is happening in the industry and even get some new ideas. Moreover, according to a study, many brands receive 75 percent of their traffic from quizzes on social media. You can further encourage engagement by allowing users to share their scores on their social media channels.

Check out NX3’s Lead Engagement Platform, it allows you to create custom quizzes. You can also benefit from improved brand awareness and fun, engaging and original content for your social media channels.

 

Interactive Infographics

Visually appealing content or interactive infographics can do wonders for your engagement on social media. There is no end to the creative ways you can tell a story or communicate your message using infographics. Animated or GIF graphics are rather popular these days and they can be very effective in driving engagement on social media.

 

Surveys or polls

Conducting a survey or poll is a great way to understand your audience and what they care about. You can even incorporate polls on your Twitter and Instagram stories, and they are fun and fantastic for engagement.

You can use NX3 Survey App, a Salesforce survey app, to create your custom survey within minutes. You can use this app for market and consumer research, assessments, feedbacks reviews, surveys, and ratings. To learn more about NX3 Survey App.

 

 

  1. Live Streaming

The engagement from videos and especially live streaming has gone to the next level. They generate 1200 percent more shares on social media than text and images together.

Videos and live streaming are a personal, authentic and organic way to allow your audience to connect with your brand in a manner that would otherwise not be possible. You can use this medium of content to share an inside peek into your workplace, conduct live interviews, or host Q&A sessions that can help and appeal to your audience.

 

  1. Memes

It is tough to resist a great meme. Today, the average person spends over 100 minutes per day on social media channels and specifically on humorous content like memes because they can easily capture a person’s attention. The best memes are the ones that touch on real-time cultural references and give a quick laugh. Moreover, memes can be a great way to show the human side of your brand.

 

  1. Motivational quotes

Who doesn’t like a little uplifting quote to help them get through the day or get over their blues?

The truth is, people want to feel good and an original, relevant, motivational quote can bring you engagement in the most basic form.

Digital Marketing Agency

Are you looking for a digital marketing agency based in NYC or elsewhere?

Today, the majority of businesses that are doing well in their respective niches will agree that a robust digital marketing strategy can work wonders for reaching target markets and achieving business goals. From large corporations to small and mid-sized companies, all are working with a digital marketing agency to drive more opportunities from best practices, increased engagement and a competitive edge.

With increasing dependency on technology in all domains of life, regardless of your industry, geography and business size, going digital is necessary for optimum growth and business innovation.

Here are ten reasons for why your business needs the services of a digital marketing agency based in New York or in your locality.

 

Digital marketing is less expensive

Traditional marketing methods like print and television are more costly and it is difficult to track their return on investment. On the other hand, digital marketing campaigns use targeted research and analytics to quickly find the best approach that works best for you and is worth your resources. That’s why most of the digital marketing platforms are less expensive and help avoid overspending on underachieving campaigns.

 

Small businesses can increase their competitiveness

Digital marketing reduces the gap between a large, medium and small company by providing all entities basically the same resources. Even though tough, larger companies have larger budgets to utilize paid methods and better software, a good digital marketing agency can help small and medium size businesses be effective and create opportunities to engage, build audiences, improve brand image and become more competitive.

 

Facilitate easier A/B testing

Digital marketing platforms allow businesses to experiment with different elements of their marketing campaigns. With A/B testing you can experiment with the color of a promotional banner, the location of email sign-up, and more.

You can also easily track the results of these simple changes and use the insights to target your market more effectively and improve the performance of campaigns.

 

Mobile marketing increases engagement

Mobile marketing paves the way to a whole new range of opportunities for increased customer engagement, from reaching new market segments to creating a more personalized user experience.

According to Global Web Index, over 80% of internet owners use a smartphone. 90% of their time spent on smartphone is utilized on apps. Hence, mobile marketing can bring many opportunities you don’t want to miss by reaching your audience in their most natural environment.

 

Close bigger B2B accounts with account-based marketing

Many digital marketing agencies in NYC and around the world offer account-based marketing services which help effectively communicate personalized messages to individual accounts from your entire market. Account-based marketing is one of the most targeted strategies on digital channels that enables more efficiency of resources and is more substantial for B2B businesses.

 

Social media builds brands

Real-time comments, feedback, ratings, and referrals from real people instantly create a sense of trust among the target audience. Social media marketing helps your business interact with your existing and potential customers in their native environment, making your presence more real, felt and powerful.

 

SEO puts your brand where your target audience can find it.

We all use Google, and so does your target market. Search engine optimization helps your website and digital presence be more visible and rank high. SEO is very important for the success of your well-integrated digital marketing strategy.

 

Grow bigger with marketing automation

Many routine and repetitive marketing tasks can be automated to save time and increase efficiency, via a robust marketing automation platform. This gives marketers more space to focus on the creative, strategic and analytical processes.

 

Email marketing still works the best

The majority of people prefer to receive information from brands via email, which is a good enough reason to have a strong email marketing strategy. Using email marketing platforms like Marketo allows you to put personalized content in front of your target audience at the right time by using automated trigger emails, which would activate based on a specific customer activity.

 

Monitor performance and analytics

Unlike traditional marketing channels, digital marketing platforms, from marketing automation platforms to social media channels, have built-in analytics dashboards that provide data automatically. The easily available reports and graphics really help map out the best customer journey, measure business performance at every step and make more informed decisions.

Customized SEO

Confused whether your business needs customized SEO or content marketing services?

You are not alone in this confusion. When it comes to SEO and content marketing, people have many conflicting ideas and questions. Can they fit together? Do they nullify the need for each other?

They work side-by-side. They do fit together.

In this blog, we will learn exactly how SEO is actually all about content marketing or vice versa.

 

The problem: Content marketing and SEO are not connected.

The core of the problem is that people think of content marketing and their customized SEO services to be two very different things.

But, the reality is that they overlap, go together and are integrated. The only way to make content marketing success is to integrate customized SEO with it.

 

The truth: Content marketing and SEO overlap, a lot.

You can better understand the misconception and the actual integration of SEO and content marketing with these diagrams.

 

2

This is the incorrect view of content marketing and SEO.

 

1

This is the correct view. They overlap.

 

The difference between SEO and content marketing.

In many critical areas, SEO and content marketing are different from each other but the two are not entirely separate from each other.

Where SEO is narrower and more technically strong, the content marketing is broader and more holistic. The right way to implement SEO in a broader way is to integrate its special technical effects into content marketing. Similarly, the only way to sustain the success of content marketing is to implement SEO techniques.

 

How customized SEO and content marketing integrate:

  • SEO states the requirement. Content marketing meets it.

There is no SEO without content. SEO needs words, substance, articles, and keywords. No matter how cliché it must sound, content is king, and no one can argue with that anymore. It is the ground where SEO stands. Content marketing is about content. The very core element of content marketing, the content, is the practical implementation of SEO. So when SEO demands content, content marketing takes care of it.

 

  • SEO needs keywords. Content marketing is how to use the keywords.

Keywords are a fundamental component of SEO – researching them, using them and monitoring and tracking the business ranking in the SERPs. But, the question is: what is the practical implementation of keywords in your customized SEO?

It’s through content marketing. The only way you can utilize the keywords is by incorporating them throughout your content strategically. Content marketing means coming up with top-notch content written for your audience and using your targeted keywords.

Obviously, if you senselessly stuff keywords into your content and are over optimizing, it won’t go unnoticed by search engines and may result in a penalty. However, when SEO and content marketing work nicely in harmony, there won’t be any problem.

 

  • SEO demands backlinks. Content marketing produces backlinks.

Backlinks are another component of SEO, which can happen through content marketing. You can contract link building agencies, but the best way to produce backlinks is to publish quality content and let your audience link back to it for long-term SEO success.

If you want backlinks for your SEO campaign, content marketing is an essential element.

 

  • SEO requires onsite technical optimization. Content marketing demands great UX.

SEO is not just about blogs, keywords, and backlinks, but it is also about technical stuff like enhancing metadata, optimizing with proper tags and robots.txt, and building a strategic sitemap.

This technical optimization is necessary from the perceptive of a good user experience (UX). This helps the user in searching, finding and reading your content. Such technical SEO components serve the users and also promote your content.

It also helps search engines crawl your website, get your content indexed, showcase your content in accurate search results and get more readers for your content.

 

  • SEO requires consistent output. Content marketing demands consistency.

Google has always liked fresh content. SEO also values, rapidly indexes and ranks higher in the SERPs fresh content over older content.

Therefore, good SEO means consistent content output. Consistency in the content output means doing content marketing right. Content marketing is an on-going process and you can’t stop in between.

SEO and content marketing overlap again.

 

Conclusion

We could continue to discuss how SEO is actually all about content marketing and vice versa, but hopefully, the above examples make a strong case for the statement.

We can say that you are not an SEO expert unless you are also a content marketer and you are not a content marketer unless you are an SEO expert. This is why your SEO or content marketing campaign will fail unless it is integrated with content marketing and SEO, respectively.

 

For more on how customized SEO can help your business, click here.