Six Email Marketing Tips for Every B2B Digital Marketer

Are you looking for an online marketing automation platform for your business?

Social media and content marketing are great examples of lead nurturing via the sales funnel, but they do have their limitations. To get this content in front of leads requires a high keyword search ranking and the social media environment operates with heavy competition and a short lifespan. On top of that, there is no guarantee that leads would find the content.

However, using an online marketing automation platform for your email marketing strategy will increase the likelihood of your content being actually consumed by the leads. With modern technology, such as Marketo implementation and lead nurturing efforts, businesses can deliver relevant, personalized content on a channel their leads actively monitor.

To further help your business make the most of the latest technologies and robust strategies, here are six email marketing tips that every B2B digital marketer should consider.

 

Use an Account-Based Marketing Approach

Email “blasts” are no longer effective. Online marketing automation platforms allow for the optimum utilization of resources with targeted and personalized communication. Today, the best email marketing practices are less like social media marketing and are closer to account-based marketing. To be effective and inspire engagement, emails today are required to cater to the specific needs of each lead.

The account-based marketing approach involves segmenting your leads into relevant groups or accounts, based on their stages in the buying journey. This helps you deliver effective email communications specifically designed to help the given account gather the information they require, move further into the sales funnel or make a decision.

 

Optimize your emails for mobile

Today, if your emails are not optimized for mobile, you are most likely going to miss out on a sizeable portion of your audience. According to recent research, 68%of people check their emails on mobile devices and only 32% use their desktop to do the same.

A smart, mobile-optimized email template would be the most natural starting point, but how you structure your content is of great importance as well. To properly optimize your content, divide it into short and succinct paragraphs that are easily readable on a mobile device. In addition, make sure the links and buttons in the email are big enough and can easily be tapped.

 

Use trigger-based campaigns

Trigger-based campaigns using online marketing automation automatically send emails based on particular actions or inactions. For example, you could run a trigger-based campaign to send a welcome email to an individual when they create their account or to send a reminder to someone who abandoned their cart before checkout.

 

Personalize communication

You can enjoy higher open and click-through rates with personalized emails. Beyond the boosting of sales, personalization can be a very powerful means of engaging with your audience and building strong relations.

There is a range of ways you can use personalized communications, from using leads’ names, wishing them a happy birthday, to sending emails from a personal account instead of a brand, to make it a conversation and not a sales pitch.

Over the years, the information you gather works as an asset you can use to execute effective strategies that incorporate personalization of all types.

 

Customize dynamic content

To take the personalization a step further, you should use dynamic or smart content. Some online marketing automation platforms enable dynamic email campaigns that send different content to each recipient based on their available data.

On the basis of historical purchase data or information from previous brand interactions, you can apply a dynamic code to specific sections of an email template, which would customize these sections for each recipient.

 

Make your emails interactive

An interactive email is like a functioning web page. As people open the email, they can perform the required tasks right from the email, whether it is filling a form, rating content, responding to quizzes or providing other information.

An interactive email saves recipients’ time, and is more convenient and provides an overall better experience.

The Role of Marketing Automation in Your Digital Transformation

When you initiate something and proceed with it, the time may come when you get either frustrated or tired if the task isn’t going as planned. The first thought that may come to mind is that the use of technology may make things happen automatically. In this blog, we will be discussing how marketing automation is significant in the way of your digital transformation.

Defining Automation

Automation refers to using software or platforms to execute repetitive tasks effectively and in less time, and streamlining one’s digital strategy to smooth out and accelerate workflows.

Marketing Automation and your Digital Transformation

Every individual thinks of ways to ease rigorous activities, minimize their margin of error and ensure timeliness.

When it comes to businesses, many scenarios arise that demand implementing automation for certain processes. Whether you handle a huge plant in an oil refinery or send hundreds of emails at a time, automating processes is inevitable and unavoidable. Furthermore, as companies grow, they need to replace the outdated, old-fashioned ways of pursuing operations with machines and software that perform human tasks. Platforms like Global Shop Solutions and Deskera ERP are widely used enterprise management and automation softwares that have transformed the way industries managed their businesses a few years ago. Marketo is one of the best examples to explain how deep automation has gone into the online marketing industry. It is a multi-functional software platform that enables marketers run diverse campaigns more effectively in a collaborative working environment.

It’s More Reliable

If you leave a task to a human and specify a deadline, there is a chance that it may not get completed on time. Moreover, there can be human error on the final product, requiring more time for completion to get the errors fixed. Automation ensures the specified task gets completed in a set time span. Machines do not get tired and wear out. Once a task is assigned to a software, it executes right away.

It Saves Time

It’s quite needless to mention that computers are much faster than humans. Imagine editing the recipients of an email and then clicking the send button a hundred times. That would probably take a whole day, and then responding to the responses would take even more time. That is where automation can be counted as nothing less than a blessing. One click and an email is sent to all hundred customers, saving the whole day.

customer segmentation

Are you the same person as your friends and family members? Do you also like, need and want the same things as your brother, sister, mother, or father? Obviously, this is all a big no! You’re your very own person.

So, why do some companies and brands expect to appeal to a diverse range of customers with the same content with their marketing campaigns all the time?

Marketing companies find it to be an integral part of their marketing strategy to divide their audience by a range of parameters. This is very useful to effectively approach different segments based on their needs. Additionally, the trends and technology prevailing today in the industry make it extremely important to personalize content for customers, for which segmentation is essential.

Moreover, artificial intelligence, machine learning techniques and analytics methodologies combined with cutting-edge online marketing automation tools will soon transform the way marketers see their marketing campaigns and the way customers evaluate them.

In this blog, we will be discussing some of the popular ways companies segment their audience.

Geographical and Personal Details

Segmenting customers by their geographical and personal details, like age and gender, makes it easy for companies to run location-based campaigns and offer products and services based on someone’s age or gender – think beauty products, clothes, even spa services.

Such segments are very common, and most companies probably have some level of geographical and personal details in their database.

Psychographics – Behavior, Opinions, Preferences, Choices

Every customer is a distinct individual who makes their own choices and has specific preferences and opinions. Customer behavior and preferences can be understood by the way marketers track web sessions and how people navigate certain areas of a website. This behavior can be easily tracked through analytics and search engine optimization tools and techniques.

 

Intelligent Segmentation through Machine Learning for Smarter Automation

In earlier times, it was counted as something extraordinary if a customer was greeted with a personalized text message upon purchasing a product or entering a hotel. Today, it is considered the norm, and the absence of such personalized communication is considered below standard. This is because the standard of marketing is constantly on the rise, thanks to technology. Artificial intelligence and machine learning play a huge part in providing customer experiences that are perceived as different and exclusively designed for them.

 

Conclusion    

The aspects of online marketing automation are very dynamic, and can never be taken for granted, especially knowing the lightning speed of advancements. Marketers must keep an eye on changing customer behavior and choices to always be in a position to figure out what changes they need to make in their marketing data and strategy. Being complacent about a perfect marketing strategy might get them in trouble.

Why Content Marketing and Marketing Automation Should Go Hand in Hand

Online marketing standards today are unmatchable and incomparable to what they have been in the past. One could also say that they are always on the rise, and therefore catching up with them is never going to be easy for marketers of today’s online industry. If you want to make your customers come back and ask for more out of what you have, you need to ensure that you’re offering marvelous content marketing up to their standards.

Online marketing automation seems to be the only way marketers can satisfy hundreds of customers with their thousands of expectations and demands. Manually, we would never be able to bring about their diverse and numerous demands as required.

In this blog, we’ll cover how online marketing automation can help marketers come up to the standard of their audience and the reasons why it is very important to be focused on good content marketing.

Stay Connected

We know marketing is not an easy job. It requires constant attention, time, effort, and most importantly, innovation to produce the desired result. Marketers need to be active across channels, wherever they are executing their campaigns. If a sale is made, wonderful, but if not, be patient. At all times before, during, and after the sale process, marketers have to deliver relevant content to their audience at the points in which they expect it. This is pretty much impossible if done manually, which is why marketing automation is so important.

To make sure the content marketing mechanism works smoothly, like a well-lubricated engine, you need to eradicate time shortages, deadline constraints and other hindrances that may halt the content marketing cycle. Online marketing automation and content marketing, once put together, can make this happen with the smallest margin of error, as compared to being done manually.

 

Tailor the Content to Perfection

Every audience is extravagantly demanding today, thanks to more and more innovative and competitive pieces of work put up by today’s talented marketers. Marketing meets new standards every day, which ultimately increases the appetite of customers to ask for better, convincing and appealing content.

Generic content would not only frustrate customers and potential customers, but it would affect the campaign adversely. These days, customers expect to have a value-added service from brands. They anticipate that brands will serve them with more than what they expect. In order to lure them in, marketers need to be a step ahead of their customers. The content customers are exposed to should make them feel that it is designed exclusively for them. Such personalized content makes customers develop more affection and trust.

 

Don’t forget to listen for feedback

Marketing is a rigorous, continuous and long-term practice. It’s aimed at continuously delivering content to customers that puts them on the sale journey. But, have you ever wondered what is actually working and what is just floating on the surface? Are your strategy, efforts, and initiatives paying off or they are just consuming your time and resources?

The answer to these questions should get you thinking about gathering feedback from your customers. It’s very important to analyze your campaign from time to time, which can’t be done without the audience’s feedback. Use automation techniques to conduct polls and ask questions constantly to analyze what piece of marketing did as expected, and what failed. It helps to constantly improve the campaign, making up loopholes and designing future prospects, too.

 

Automation Lifts the Standard of Content Marketing

Automation eases pressure and creates a bit of breathing space for marketers as it frees time and cuts the effort in more than half. A wisely picked automation system can maximize your business by a great deal. It makes you nurture your customers and potential customers better, helps manage leads and capitalize on marketing opportunities like sending a note for someone’s birthday.

 

Conclusion

Automation saves a lot of time in content marketing and it gives insights to assess and improve marketing campaigns. Marketers are highly advised to follow automation techniques in order to keep up with the cutting edge marketing trends and cater to different standpoints of diverse classes of customers.

Common Social Media Mistakes and How to Fix Them

Are you one of the thousands of people who have been working with great zeal and tenacity to optimize their marketing campaigns through social media platforms?

Do you find yourself satisfied with your marketing goals?

If you’re satisfied, that’s more than awesome. If not, don’t get yourself stressed. There are some very common mistakes people make when they are working on their social media oriented objectives. You may be making some of them.

Learning what mistakes you are making is important to have more control over your digital ventures. Read this blog and find where you have been going wrong and fix your shortcomings straightaway.

Making random posts without a strategy

Marketers should know what they are doing and what outcomes they can expect from their actions on social media. Populating social media platforms with loads of stuff is not the best idea. Instead, you want to post content that actually grabs people’s attention. A well-planned strategy is what gets you in position to post content that has a purpose behind it. For example, posting a humorous image related to the aviation industry won’t help a digital marketing agency New York. Potential customers may give it a thumbs up, or even laugh, but it won’t push them to the agency’s website or help them understand what the agency does.

It should not be underestimated that people don’t just enjoy social media, they evaluate quite a few things through it. An organization reflects its level of professionalism through what they display on social media.

Unreviewed Content Posting

The biggest dent on the image of an individual is their mistakes with spelling, punctuation, grammar, etc. When it comes to organizations, it’s even more damaging. Individuals may be neglected for those mistakes, but organizations get a very bad image if they make such mistakes.

Therefore, it is highly recommended to proofread content before posting. Human error is conceivable, but repetitively making mistakes makes the audience call the organization immature and incompetent.

Pushing to Purchase

Confusing social media with an ecommerce website is absolutely the wrong approach. Social media must not be seen as a platform to sell stuff. It portrays an image that the brand is just after sales and trying to grab customers. As a result, people don’t just start disregarding the brand, they also see the brand as greedy and sales centric.

People see social posts as a way to get closer to brands, and in this context, even thinking about sales would ruin the customers’ affection for the brand. This is where the brands should think a little out of the box and exempt sales from their social media campaigns. This will have a positive impact on sales, but through actual sales channels.

Being the Same as Others

There may be hundreds of competitors’ brands campaigning on social media at the same time that you are.  So, doesn’t it sound crucial to distinguish yourself from them? It definitely does, and the way it’s done is avoiding the use of generic stuff like hashtag trends which are so commonly used. A brand has to make sure it puts up what people find different. If customers find you different, they count you as intelligent. This is the impression a brand can highly capitalize on.

Fake Likes

Doesn’t it sound crazy to deceive yourself? What’s the point in seeing your post, or even posting it, when you know the activity you are watching is not real and the likes you see are purchased. No one’s going to be impressed by the number of likes if the post is genuinely not attractive. Fake likes are like collecting a heap of fodder for the cattle that would never come.

Another disadvantage is that you would not be able to analyze the performance of your campaign, and hence you would never be able to improve it.

How Technology Helps Marketers Address These Five Marketing Trends

Today, almost all aspects of human living have been influenced by technology. And when it comes to the digital side of human endeavors, technology seems to be ruling it. In that context, marketing looks to be overwhelmingly inspired by the rapid growth of technology.

Moreover, marketing trends are never serene, as they change too briskly. You need to have a multitude of strategies lined up so that you can always turn to the next strategy as trends change. This is where the technology plays a substantial role.

Let us see how the top five marketing trends in online marketing automation are addressed easily using technology. We’ll use Marketo for the examples, but you can apply to any marketing automation tool.

Never Be Predictable

The audience of today has become demanding, and there are reasons for it. The rise in the standard of marketing has developed a trend of asking for newer, smarter and more creative stuff. Moreover, the abundance of marketing content has educated audiences into what is innovative and exciting. Therefore, any conventional, predictable content is quickly ignored and left without being given attention.

Fortunately, technology takes marketers one step ahead from being seen as predictable by their audience – courtesy of web personalization. Instead of making generalized conversations and putting up traditional marketing phrases, marketers use customized content such as personalized messages, emails and images to engage smarter with the audience.              

Marketo implementation brings even more benefits to a marketing campaign. It provides you with options which take personalization to a whole new level. Marketo introduces Artificial Intelligence (AI) to the game, and generates tailored content after assessing customers’ information gathered by their behavior and handling. That doesn’t only stimulate lead generation but secures a positive customer impression too.

Adapt to the Domination of Mobile Phone

The few inches of the mobile screen is the most viewed window in the world for sure, and thus the most powerful medium for marketers to reach out to the masses. Since the number of mobile phone users across the globe is constantly on the rise, it would be unwise to align the significance of mobile phones as a medium with other media.

The industry has already adopted the trend and started to cater to a customer’s journey by exclusively emphasizing the mobile device user experience. Marketing content these days is exquisitely designed for mobile devices to optimize a visitor’s web session. Marketo synchs the data with lead profiles, saved in different social platforms’ mobile applications, and releases ads, alerts or emails instantly. This gives marketers exposure to potential customers.

Data Drives the Campaign

Handling data today takes some serious effort from the marketers. Marketers have loads of diverse data that they need to maneuver time to time for the execution of their dynamic marketing strategies. But the concern is, how to handle and make the most out of it.

The good news is, data handling has never been as easy as Marketo has made it. Marketo implementation ensures the eradication of any hindrances in the way to managing data by providing smooth to and fro transportation. It offers an ease of moving data over and over again, and great convenience to use it in accordance to the custom standpoints of customers or potential customers.

Account Based Engagement – A Focused and Calculated Effort

Simplifying the spectrum, identifying the target, and then aiming at it is more logical than roaming the market in hopes to find a yielding interaction. That is what Account Based Engagement focuses on. Attempting to impress a broad range of companies or individuals with the same content is utilizing more effort for little outcome.

Engage with the most fruitful profiles in terms of revenue rather than wasting time and money with the infertile ones. You can channel customers more quickly and even assess the success through Marketo’s remarkable analytic features. Marketo organizes the particularized campaigns in order, and paves a great way to respond to customers promptly.

United We Win

The truth of working in departments and teams is that the departments and teams are for the organization, not for the customers. A customer has an impression of an organization as a whole; therefore, it is crucial for an organization to bridge gaps among its individuals, teams and departments. A combined drive with sound collaboration is highly important to produce meritorious results.

The sales engagement technology of Marketo lays a perfect collaborative platform for marketing and other individuals not only to execute their techniques jointly, but also to analyze their outcomes. Furthermore, Marketo’s “Sales Insights” enables marketers to steer the leads effectively and generate higher revenue.

The trends in online marketing automation might change soon, but we can still rely on technology as it stays ahead of the trends moving at lightning speed. So as the race advances, so does the technology to come up with more futuristic solutions to cater the digital needs.

Website Content More Interactive

Are you looking for a digital marketing agency in NYC to help you make your website content more interactive?
Whether you are a food blogger, a travel agency or a digital marketing platform, we are all online and using the internet regularly. While we have all landed on a website that just speaks to us, we have also been to sites that are hard to use and visually unappealing. However, not many of us can pinpoint the very feature that makes a website work or not work.
However, we do know that visitors’ engagement is one significant feature that all good websites have in common and we also know that irrelevant content is one of the key reasons why website visitors don’t engage. Moreover, one of the most important strategies to improve engagement rates is to make sure your website content is interactive. It ensures that your website visitor isn’t only visually engaged, but they are physically engaged as well and are eager to navigate your website and find the content they want to consume.
In this blog, we will learn about seven effective strategies that will help make your website content more interactive.

1. Ask for feedback

Ask your audience for their feedback, whether it be through comments or ratings. It is a great way to interact with the visitor. Some websites may use pop-ups to ask for the visitor’s feedback, but often people find them annoying and disrupting and it goes against the seamless experience you want to provide your audience. A much better option would be to ask for feedback or ratings at the end of a specific content piece, as it is less intrusive and also give the person a chance to finish reading.

2. Incentivize with rewards

This concept is known as gamification, where you use points, rewards or levels in a non-gaming context. You can use this for your blogs and articles and encourage your audience to interact by giving them incentives. This can work in various ways. You can give users coupons or another reward when they collect certain points or reach a certain level. You can also publish your top or best commenters and keep them motivated to continue interacting.

3. Incorporate quizzes and polls

Use can use personality quizzes to make your website content more interactive. These quizzes have been very popular via BuzzFeed and many other websites. You can use WordPress plugins or the Lead Engagement Platform by NX3 to provide engaging and relevant quizzes on your website.

4. Encourage readers’ feedback

Encouraging comments is not always enough. You may have to come up with a creative call to action to bring in more comments. Comments don’t just give you feedback on your content, but it also says a lot about your content quality. In addition, people often linger longer on blogs that are full of readers’ comments.

5. Post user-generated content

Using user-generated content shows the users that their engagement and input is valued. This appreciation of their feedback works as an incentive for them to engage even more. You can write new articles that address your high-rated comments from existing blogs or you can directly quote users’ comments.

6. Include social media buttons

Remember, there should be an option to share on social channels with every valuable piece of content. You can strategically place your social media buttons to encourage sharing, like placing the buttons on the top or bottom of the post where they are easily visible.

7. Don’t forget about internal links

Once you get your users to one of your blog posts, you need to show them the easiest way to find more of your relevant content that they may like. You can provide relevant links within every blog post to other existing content to allow easy access. The best place to use internal links is by the end of each blog post or within the article where relevant.

Small things can end up making a big impact, so make sure you engage a digital marketing agency in NYC or anywhere else in the world to look after your website and online presence using best of their skills and technology.

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Content Credit: Micheal Kelley

 

When it comes time for a business to develop a mobile app, one of the most important decisions will be whether to focus on developing for Android or iOS. Although each platform offers its own distinct perks, there are a plethora of reasons why it’s advantageous to create an Android app first. In the following article, we’ll share some of the benefits that stem from becoming an Android app developer.

Expanded Market Reach

First and foremost, one of the primary reasons to develop any type of mobile app is to connect as many potential customers with your business as possible. It just so happens that the Android platform dominates the mobile operating systems market. According to Statista, in Q4 of 2016, Android made up around 81.7 percent of the global market share, clearly putting the platform ahead of iOS by a wide margin.

Open Source

By using an open-source platform, an Android app developer will have direct access to everything the expansive Android community has to offer. This includes licensing, royalty-free, and the latest and greatest technology framework available. The open-source architecture of Android’s Software Development Kit (SDK) enables developers to stay up to speed with the latest enhancements in Android mobile app development NYC.

The open-source nature of the tools that the Android platform provides also allows app developers to easily fix and improve apps. Once the app is deployed on the Google Play store or any other Android mobile app marketplace, the developer can further enhance the app by taking user advice and reviews into account.  

Low Investment/High ROI

Compared to iOS, the Android platform has a much lower barrier to entry, which is especially appealing when you consider the high return on investment (ROI) that stems from Android’s enormous global market share. The Android app developer community has open access to Android SDK, which reduces costs for development and licensing.

Android app developers can easily break down the cost of development into three basic stages: application development, testing, and hardware costs for testing and mobile app deployment. To put it simply, being an Android app developer will provide access to a wider audience while costing less time and money.

Android

Easy to Integrate

In regard to complex technical customization or integrating an app that is already created, the Android platform is second to none. Android app developers are able to seamlessly integrate and modify mobile apps to meet the needs of their business, as the platform is completely open to wide-ranging customization. The open-ended ability to integrate is a major reason why so many developers believe that Android is the optimal mobile platform, from application to process architecture.

 

Easier Adoption for Developers

Another advantage of Android app development is that the platform is primarily built in Java, which is one of the most popular and widely understood programming languages out there. Therefore, it’s much easier for software developers to transition to mobile app development under the umbrella of Android. On top of that, Android apps that are scripted in Java also come equipped with a sweeping set of libraries that developers can freely utilize.     

SEO Optimization Through Google Play Links

Last but not least, developing an app on the Android platform also allows businesses to generate more brand awareness. Nowadays, brand success is heavily dependent on search engine optimization (SEO), and we all know that Google has the largest search engine on the internet.

 

Thus, hosting a mobile app on the Google Play store will provide long-lasting benefits to any type of business or service. By placing an Android app on the Google Play marketplace, it will be placed into Google’s app indexing library, which in turn will help convert app views to site page views. As your mobile app gains more clicks, the SEO ranking will continue to improve, making both the mobile app and company website more and more popular.

social media

It can be quite overwhelming how much content is being produced today. According to MarketingProfs, over 2 million blogs are posted every single day.

For all the right reasons, today, marketers are coming up with more content than ever before, as the fight for consumers’ attention becomes more and more challenging. Hence, now is the best time to invest in highly engaging, original, fun and interactive content that can drive your audience to share it socially.

Moreover, according to a study by Altimeter, 78 percent of consumers will trust you more and believe that you are interested in building good relationships if you create more personalized content.

That’s why it is essential for your digital marketer to help you produce different types of content that can help drive more engagement and social sharing. Here are four types of content that can help drive more engagement on social media.

 

  1. Interactive content

Social media is the perfect platform to try posting fun and interactive content, as it gets you 4 to 5 times more page views than static content. Here are few examples of interactive content that is most likely to receive good feedback from social media audiences.

 

Quizzes

Brands can use quizzes to engage their audience, create brand awareness and determine their potential customers’ interest in products. Marketers can use digital marketing quizzes and social media marketing quizzes to keep up with what is happening in the industry and even get some new ideas. Moreover, according to a study, many brands receive 75 percent of their traffic from quizzes on social media. You can further encourage engagement by allowing users to share their scores on their social media channels.

Check out NX3’s Lead Engagement Platform, it allows you to create custom quizzes. You can also benefit from improved brand awareness and fun, engaging and original content for your social media channels.

 

Interactive Infographics

Visually appealing content or interactive infographics can do wonders for your engagement on social media. There is no end to the creative ways you can tell a story or communicate your message using infographics. Animated or GIF graphics are rather popular these days and they can be very effective in driving engagement on social media.

 

Surveys or polls

Conducting a survey or poll is a great way to understand your audience and what they care about. You can even incorporate polls on your Twitter and Instagram stories, and they are fun and fantastic for engagement.

You can use NX3 Survey App, a Salesforce survey app, to create your custom survey within minutes. You can use this app for market and consumer research, assessments, feedbacks reviews, surveys, and ratings. To learn more about NX3 Survey App.

 

 

  1. Live Streaming

The engagement from videos and especially live streaming has gone to the next level. They generate 1200 percent more shares on social media than text and images together.

Videos and live streaming are a personal, authentic and organic way to allow your audience to connect with your brand in a manner that would otherwise not be possible. You can use this medium of content to share an inside peek into your workplace, conduct live interviews, or host Q&A sessions that can help and appeal to your audience.

 

  1. Memes

It is tough to resist a great meme. Today, the average person spends over 100 minutes per day on social media channels and specifically on humorous content like memes because they can easily capture a person’s attention. The best memes are the ones that touch on real-time cultural references and give a quick laugh. Moreover, memes can be a great way to show the human side of your brand.

 

  1. Motivational quotes

Who doesn’t like a little uplifting quote to help them get through the day or get over their blues?

The truth is, people want to feel good and an original, relevant, motivational quote can bring you engagement in the most basic form.