The objective of this campaign was to follow up with event attendees in order to drive sales, lead conversion and engagement.
A follow-up email led event attendees to the Vanguard online store through a call to action button to promote sales growth and conversion.
Because we followed up with a relevant and segmented audience, we received a high open rate of 67.4%, which is more than triple of industry standards. By providing unique and relevant information, attendees were about to stay engaged even after the event, which further instilled our client's message, promoted sales and helped foster relationships.
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