The objective of this campaign was to provide our client's sales force team with an easy and convenient way to follow up with customers and prospects of a particular brand.
Syncing Salesforce with Marketo to create an automated follow-up experience.
Due to the simplistic execution of this campaign, the Apoquel sales force team adopted this campaign with ease to promote and strengthen client relationships. Our client was thrilled to see the adoption rate soar, along with achieving a customer and prospect open rate of 71%.
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