SEO
Services
The best way to attract traffic to your website without dealing with advertising and other paid channels is to let users searching for relevant information find their way to your page.
Our SEO (Search Engine Optimization) services will bring relevant traffic to your website so that the visitor to customer conversion ratio is as favourable as possible for your business.
Overview of Proposed Services
- Benchmark current state in the search engines.
- Keyword research and analysis.
- Competitive analysis for the main keywords.
- Analysis of HTML and page design structure.
- Manual submission of website to major search engines.
- Monitoring and maintaining search engine placement.
- Recommendations for ongoing content creation and updates.
Tasks / Plan
- Create a report that displays where your site is ranking now.
- Generate targeted keyword phrases for every page of your website.
- Analyze your top competitors and what keywords they’re using to place high in the search engines.
- Recommend modifications to all main pages of website.
- Manual submission to all major search engines.
- Create a strategy to develop inbound links to your website.
- Utilize tracking software on your website to analyze traffic.
Our SEO Methodology:
We create detailed reports of your website’s current ranking on major search engines and analyse where your traffic comes from. We then create a Search Engine Optimization campaign that targets specific keywords to bring in relevant traffic from search engines.
Keyword Research/ Analysis:
Optimizing your website for the major search engines would include extensive keyword research. Each page would be optimized for a particular keyword or phrase. We will identify what the best keywords would be for every page of your website.
- We create long listings of keywords/ phrases related to your industry utilizing professional industry standard keyword research tools.
- We will recommend individual keyword phrases to be associated with each page of your website.
- We provide detailed reports on the keywords researched.
Competitive Analysis
We closely analyse what methods your competitors are utilising to generate their traffic and strongly take them into consideration for your search engine optimizations.
- Utilizing premium analytics tools, we will utilize the inbound links to your competitor’s websites.
- Make adequate recommendations for additional content helping the overall search engine positioning
- We then provide you, our clients, with detailed reports on all these efforts.
Meta Tags & Link Building
The right Meta tags are crucial when you are seeking to improve your search engine rankings. We evaluate your page for relevant keywords and add site-wide Meta tags (or alter them where necessary).
We then improve your page ranking by building inbound links to your page, which not only leads to an increase in traffic, but also improves your positioning with search engines.
Web Directories & Search Engine Submission
In order to get your pages properly indexed on search engines, their links need to be submitted to both free and paid directories as well as to the search engines themselves; after researching and recommending the appropriate channels,of course.
Creating Ongoing Content/ Maintenance:
It is our expert SEO opinion that websites that are rich in content are usually favoured by search engines. The nature of the content can be varying and our consultants can assist you in setting up a stream of content for search engines to constantly index.
Even after we are done with all the SEO and have earned your website a respectable presence on search engines, we continue to regularly test and modify and monitor the content due to the ever-changing nature of search engines.
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