Do you think you are missing out on business opportunities because you don’t have a website? You’re probably right. Website development services are available by the hundreds, and each one allows you to either go for the DIY website or contact an expert for help.
With how quickly technology, specifically website trends, change, it takes a lot of effort for one person to carefully monitor their website development process and identify any adjustments that need to be made.
It is wishful thinking if you want your website and internet branding to become successful overnight. You will need to self-educate yourself, learn best practices in the field and stay updated with current trends in order to increase traffic and conversions on your site.
Here are few of the basic elements of website development that you should consider if you are a beginner:
Your website is the very core of your online branding and many identifying elements of your website become the face of your brand. You should make sure your main website elements, such as color scheme, typography, images, videos, about us page and tone of voice represent and accentuate your company’s image, identity and logo.
Your website design should always be on point. A few big aspects of your website design that you should consider include consistent formatting, layout, organized content, white space and call-to-actions.
Coding is the backbone of your website and may require some assistance from experts. Some of the coding aspects you will have to address for website development include using headers and sub-headers properly, using canonical URLs, avoiding frames, optimizing for effective performance and using HTML5 and Schema.
When developing your website, make sure it meets its purpose and is objectively useful for its audience. Is the layout in line with best practices? Is the navigation efficient? Check for browser rendering and if all content is semantically correct and readable.
Your website content is of great importance. Hence, you should make sure that all content used on your website is high quality, consistent, relevant and engaging.
Your website is a main vehicle to make your content available online, so it is only smart to make this content rank high on SEO by incorporating your targeted keywords. You should use appropriately researched and targeted keywords while ensuring the keywords are individually mapped on web pages. Avoid keyword stuffing at all cost.
SEO is great for your online presence in the long-run, as it brings organic traffic to your website. You should use your website for on-page SEO efforts by using proper page titles to represent the content, keywords in the URLs and provide meta titles, meta description and image alt-text while incorporating keywords.
Social media integration with your website is one of the new trends in website development. This trend can mean more exposure for your business, so make sure you are integrating your official social accounts with your site. All new content should be shared on social media and should be consistant with your brand reputation by being active and engaging.
Today an effective website is not completely developed unless it is mobile responsive. Smaller websites can be more impactful with a mobile responsive web design whereas larger websites can benefit from dedicated mobile sites.