Web Design

Web Design Elements That Influence Conversions

Your website and web design is like an extension of your brand in the online world. Maintaining your online identity is fundamental in today’s world, so it is important to showcase the best possible image of your brand. A good website design can is the difference between your potential customers bouncing off the site within seconds or clicking your calls to action.

Your web design is responsible for the overall performance of your website, and therefore the influence it has on your conversion rate can also affect your business revenue and growth. To help you get the most out of your web design, read about four web design elements that influence your conversions..


  1. Speed

Today, people expect fast online results and high performance outcomes when using the internet. Anywhere around the world, any website can be opened and closed in the blink of an eye. Therefore, it would be a waste for a visitor to find your website but it fails to upload in an acceptable timeframe. The resentment from this unpleasant experience will be directed at your brand and this visitor may never return to your website again.

Hence, it is necessary for your website to have speed to increase your conversion rates. Contact a web development agency to ensure your web design doesn’t negatively affect your website speed.


  1. Colors

The color scheme you use in your web design can affect the appeal of your website to visitors. Using the right colors in your web design can affect your brand recognition and conversion rates.

It is important to realize what color scheme is most appropriate for your industry, brand, products, services and target audience.


  1. Visual Content

The idea of visual content on your website has changed in the last decade. However, progress in technology, such as faster internet connections, advanced computing devices and superior web development techniques, has changed the reality of visual content. The elements of visual content, such as images, graphics and videos, are the back bone of your web design.


  1. Website Navigation

Website navigation is another element of your web design that impacts your conversion rate. Your website navigation includes sections like search boxes, menus, tabs, descriptions, links and much more. Your website navigation works as a map that helps your visitor conveniently find what they are looking for. Hence, it is important that your web design has a solid website navigation that helps your audience to have a pleasant experience.


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