PPC (pay per click) advertising is becoming one of the most popular digital marketing tools available. For small businesses, pay per click advertising represents an affordable and effective method of marketing that has a high return on investment.
PPC advertising is significant for the online success of your business as it is one of the most necessary elements of a complete and effective digital marketing campaign.
Many times, small businesses underestimate the benefits of PPC marketing campaigns. As a result, these businesses miss out on a great opportunity that can help them grow their online business operations in a controlled and profitable manner.
Here are four pay per click trends that should be considered by small businesses to optimize their digital marketing campaign.
Having updated data at right time is everything in marketing. The trend of 2017 is to get your data in real-time. This integration between real-time data and PPC ads is being adopted by many in the digital world.
Moreover, 2017 digital marketing predictions include live data for PPC ads to be the most popular trend of the year.
Improvements to Google search text ads
In 2017, a boost was seen in Google search text ads. Many search engine giants and small businesses have increased the size of their textbox ads and added extensions. These extensions are great tools for B2C (business to consumer) advertising, as they make retail businesses more accessible for consumers.
Personal ad targeting
Now is the best time to get personal. Having the right consumer data is becoming more critical to the effective execution of any strong marketing strategy, and your PPC campaign is no different. Data related to your leads, such as age, education, income, expenditure breakup, and interests, is now available and can be used with marketing automation platforms. This makes it a prosperous advertising strategy to make your ads more personal and very specific to target the right audience.
Videos are the new and trendy content medium used around the world. Video ads are not only much cheaper than text ads, but are also more engaging. Hence, video ads make a great opportunity for your business to create a personal connection with your customers.
Since Google now owns YouTube, it makes sense that Google would be pushing video -based advertisements. Your video advertisements are one of the best ways today, for all size businesses, to increase their conversion rates and keep their audience engaged with their brand.