Website Development

Do you think you are missing out on business opportunities because you don’t have a website? You’re probably right. Website development services are available by the hundreds, and each one allows you to either go for the DIY website or contact an expert for help.

With how quickly technology, specifically website trends, change, it takes a lot of effort for one person to carefully monitor their website development process and identify any adjustments that need to be made.

It is wishful thinking if you want your website and internet branding to become successful overnight. You will need to self-educate yourself, learn best practices in the field and stay updated with current trends in order to increase traffic and conversions on your site.

Here are few of the basic elements of website development that you should consider if you are a beginner:

Branding

Your website is the very core of your online branding and many identifying elements of your website become the face of your brand. You should make sure your main website elements, such as color scheme, typography, images, videos, about us page and tone of voice represent and accentuate your company’s image, identity and logo.

Design

Your website design should always be on point. A few big aspects of your website design that you should consider include consistent formatting, layout, organized content, white space and call-to-actions.

Coding

Coding is the backbone of your website and may require some assistance from experts. Some of the coding aspects you will have to address for website development include using headers and sub-headers properly, using canonical URLs, avoiding frames, optimizing for effective performance and using HTML5 and Schema.

Usability

When developing your website, make sure it meets its purpose and is objectively useful for its audience. Is the layout in line with best practices? Is the navigation efficient? Check for browser rendering and if all content is semantically correct and readable.

Content

Your website content is of great importance. Hence, you should make sure that all content used on your website is high quality, consistent, relevant and engaging.

Keyword focus

Your website is a main vehicle to make your content available online, so it is only smart to make this content rank high on SEO by incorporating your targeted keywords. You should use appropriately researched and targeted keywords while ensuring the keywords are individually mapped on web pages. Avoid keyword stuffing at all cost.

On-page SEO

SEO is great for your online presence in the long-run, as it brings organic traffic to your website. You should use your website for on-page SEO efforts by using proper page titles to represent the content, keywords in the URLs and provide meta titles, meta description and image alt-text while incorporating keywords.

Social media

Social media integration with your website is one of the new trends in website development. This trend can mean more exposure for your business, so make sure you are integrating your official social accounts with your site. All new content should be shared on social media and should be consistant with your brand reputation by being active and engaging.

Mobile

Today an effective website is not completely developed unless it is mobile responsive. Smaller websites can be more impactful with a mobile responsive web design whereas larger websites can benefit from dedicated mobile sites.

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The statement “every business needs a website” comes as no shock to anyone in this technology-run time. Despite this, some still believe that the services of a web design company are inconsequential.

Many businesses believe that just having a website is good enough for their company. What they’re failing to realize is that an effective website with a useful web design is very important for their overall marketing, branding and operational success.

Web design company experts can create stunning web designs for your website that are not only easy on eyes but equally functional.  These websites are tailored to meet users’ expectations and your business and marketing goals.

Here are four dos and don’ts of web design from web design company experts:

 

DO: Keep your web design clean

A lot of times, our instinct pushes us to include as much visual and written content in our website as possible. In reality, the more cluttered our website is, the harder it is to keep visitors engaged and get the main message across. For optimized use of your website, make your web design clean, simple, and engaging while also keeping it unique.

DON’T: Distract your customers

In order to have an effective website, it is important that your web design layout doesn’t include elements that take attention away from what is really important. Elements like blinking text and very bright color backgrounds can distract your customers and make their visit uneventful.

 

DO: Consider your technology-updated customers

Make sure that your website is designed to not only cater to your desktop or laptop users but also those visiting your website from their smartphones.

DON’T: Make your website difficult to upload

Make your website effective and easy for visitors to load by avoiding the use of big graphic images, oversized pictures and videos, or other elements that make your website slow to load.

 

DO: Pick the right color theme

The color theme of your web design affects what your visitors take away from your website. Due to this, pick a website color theme that goes well with the brand image you want to set.

DON’T: Use more than three font sizes

Using more than three font sizes only confuses your visitors and takes attention away from what you want them to focus on. Make sure that the font you choose makes the picture clear for your visitors and invites them to read further.

 

DO: Help visitors navigate easily across the website

Your customers will have a pleasant and successful experience on your website when they can easily navigate across your website’s pages. It is essential that your web design includes an easy and simple navigation system.

DON’T: Make bland pages with little to no useful information

Having more pages on your website is good for SEO purposes. However, having bland website pages with little to no usefulness can take away from your visitor’s experience and it may annoy them and cause them to bounce.