free seo analysis

All businesses need to conduct a free SEO analysis, either free or paid, to make sure their SEO strategies are working as predicted. Businesses can make better informed decisions via an analysis of their current practices, which will positively impact their efforts to improve SEO results.

An SEO analysis helps you identify if the progress of your SEO strategy is moving in the same direction as your goals and priorities. However, at its core, SEO is the use of technology to bring you a better ranking in your online presence. Therefore, using other technology platforms and resources for your free SEO analysis is a great way to better structure your SEO strategies.

Here are five resources for you to try for your free SEO analysis:

  1. WooRank

You don’t need a paid account use all of WooRank’s great services. At zero cost, you can generate a number of free reports that are available to view at any time.

These reports are generally divided into eight sections, including marketing checklist, SEO, mobile, usability, technologies, social, local and visitors. These sections give you all the information you need to see if your link is following the best SEO practices, if the page is mobile optimized and how well a link or website is working in all other areas.

  1. SEO Site Checkup

SEO Site Checkup is not only a free platform but it also gives you an SEO analysis for an optional competitor as well as your own site. With its analysis report that consists of 45 single checks from six separate categories, SEO Site Checkup is a powerful tool. Based on these checks, SEO Site Checkup produces a summary that includeS different useful numerical scores.

This summary shows you the result of all six categories, including common SEO issues, speed optimization, server and security, mobile usability, social media and semantic web.

  1. Site Analyzer

Site Analyzer is another free platform for an SEO analysis. It works with 71 data points that are further categorized into five groups. In the event of performing an analysis on a website, Site Analyzer gives you an overview that also consists of a global score in addition to accessibility, texts and design, networking and multimedia scores.

  1. UpCity Free SEO Report Card

UpCity Free SEO report card works as a free website grader. It analyzes a website and provides its results in the form of an SEO report card, which shows a numerical score based on website’s performance on 18 best practices under six different categories.

These six categories are rank analysis, link building, on-site analysis, website accessibility, trust metrics and current indexing.

  1. Seoptimer

Seoptimer is a free SEO analysis platform and it looks into on-page SEO ranking factors for a given URL. Once it analyses a URL, it provides a summary of the most important action elements. It breaks down the analysis result into seven categories including HTML header, body content, internal and external links, additional files, social media signals, HTTP headers and domain and server.

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In the year 2016, pay per click ads went through some rather drastic changes. The expanded text ads became the new favorite, while right-side text ads were hardly used anymore. Various new and exciting formats and features for ads were introduced last year by Google AdWords, Facebook, and Bing Ads.

PPC advertising is a money generator for businesses, with its ability to draw in a targeted audience and quality leads that increase potential customers in rather short period of time. Hence, it is one of the favorites of digital marketers. PPC advertising is not limited to Google anymore. Increasing competition from Bing and social media pay per click ads are giving marketers lots of new options when it comes to PPC.

The results of your PPC campaign are almost instant; you can actually see your targeted audience coming your way as soon as you make your campaign live. Similarly, the moment you stop your campaign, traffic also stops coming. As the name suggests, PPC ads mean that the advertisers to pay for every click they receive.

Without a doubt, managing your PPC campaign takes a lot of knowledge, time, and expertise. It is a great idea to hire a digital marketing agency that offers professional PPC services.

Watch out for the latest pay per click trends in 2017.

  1. Video advertising

Video marketing found its roots in 2016. Due to this, video marketing in 2017 and beyond is going to become the norm for digital marketers. Video advertising has presented a great opportunity for small-scale marketers to build relationships with their customers on a more personal and interactive level.

  1. Remarketing

Remarketing is a concept that involves creating an ad that will follow prospective customers all around the web. It works on the basis that when a customer sees an ad everywhere, they will be intrigued by the company or product being advertised.

  1. Experience based marketing

Today, making a customer experience better is part of most marketing efforts.  Experience-based marketing will be a marketing highlight in the year 2017. Experienced-based marketing is often used by ecommerce companies. Digital marketers use this to present their products and services with interactive ads that help to make customers familiar with their products and services.

  1. Voice search

Even though the element of voice search is not new, it has gained popularity in 2017. Voice search ends the user’s need to type their inquiry. The accuracy rates of voice search have improved over the years and today, the results are even better with the help of mobile assistants.

  1. Personalized targeting

By the year 2017, we should be able to make our ads as personalized as possible. Tools like AdWords can help integrate the option of audience targeting into other platforms. Ads may use more demographic and interest-based targeting. You can make your campaigns increasingly personalized and targeted with age, device, and behavioral signs.

Make sure you are considering these latest trends of pay per click ads to ensure your overall digital marketing and PPC efforts are at the top of their game.

SEO Company

Organizations that once managed their SEO efforts in-house are consulting outside SEO companies more and more to help them avail all the benefits that a strong SEO strategy can provide.

SEO (Search Engine Optimization) has been consistently evolving to represent the changes and updates in search engine algorithms so that companies can continue to see effective results. Where SEO was once all about keyword density and the use of backlinks, now SEO is only effective when it is integrated with a business’ overall digital marketing strategy.

The size of the SEO team you need devoted to your business is directly dependant on the size of your business and your business needs. This is one of the reasons why most organizations hire a professional SEO company to look over their SEO requirements.

Hiring your SEO company can be a daunting job, as the quality of the efforts made by your SEO company directly impact the organic traffic on your website, search engine rankings and lead generation.

Hence, here are five questions to ask before hiring an SEO company:

  1. What approach will you use to deliver results?

For effective SEO results, make sure your SEO strategy includes the three elements of a comprehensive SEO strategy: technical SEO, user experience, and on-page and off-page SEO. These are crucial for a results-driven strategy.

  1. How will you ensure that the SEO strategies will specifically work for our brand, business and industry niche?

You cannot approach SEO with a one size fits all attitude. Your SEO strategy can only be successful if your SEO company considers the uniqueness of your industry, your business model, and goals while making a tailored SEO strategy for your brand.

  1. How will you measure the strategy’s success?

No SEO company can guarantee page one SEO rankings, but it is essential that you and your SEO company discuss metrics that define the success of their SEO strategies.

A legitimate SEO company will make sure that your success metrics are directly based on your goals. If your defined goal is to increase local or global traffic, then your success metric and SEO approach will be around the same parameters.

  1. How long do we need to wait until we can expect results?

SEO practices include all organic methods of search engine visibility, so effective SEO practices take time. The time it takes to see SEO results can vary from business to business and their situations. Having a discussion about what is realistic in a certain timeframe will help management expectations.

  1. What do you need from us to be effective?

As mentioned previously, your SEO efforts will be much more effective if they are made while considering your business specifics. It is essential that you and your SEO company have constant discussions and check ins to keep the strategy relevant.

Pay Per Click

PPC (pay per click) advertising is becoming one of the most popular digital marketing tools available. For small businesses, pay per click advertising represents an affordable and effective method of marketing that has a high return on investment.

PPC advertising is significant for the online success of your business as it is one of the most necessary elements of a complete and effective digital marketing campaign.

Many times, small businesses underestimate the benefits of PPC marketing campaigns. As a result, these businesses miss out on a great opportunity that can help them grow their online business operations in a controlled and profitable manner.

Here are four pay per click trends that should be considered by small businesses to optimize their digital marketing campaign.

  1. Live data

Having updated data at right time is everything in marketing. The trend of 2017 is to get your data in real-time. This integration between real-time data and PPC ads is being adopted by many in the digital world.

Moreover, 2017 digital marketing predictions include live data for PPC ads to be the most popular trend of the year.

  1. Improvements to Google search text ads

In 2017, a boost was seen in Google search text ads. Many search engine giants and small businesses have increased the size of their textbox ads and added extensions. These extensions are great tools for B2C (business to consumer) advertising, as they make retail businesses more accessible for consumers.

  1. Personal ad targeting

Now is the best time to get personal. Having the right consumer data is becoming more critical to the effective execution of any strong marketing strategy, and your PPC campaign is no different. Data related to your leads, such as age, education, income, expenditure breakup, and interests, is now available and can be used with marketing automation platforms. This makes it a prosperous advertising strategy to make your ads more personal and very specific to target the right audience.

  1. Video advertisements

Videos are the new and trendy content medium used around the world. Video ads are not only much cheaper than text ads, but are also more engaging. Hence, video ads make a great opportunity for your business to create a personal connection with your customers.

Since Google now owns YouTube, it makes sense that Google would be pushing video -based advertisements. Your video advertisements are one of the best ways today, for all size businesses, to increase their conversion rates and keep their audience engaged with their brand.