Digital Marketing Agency

Are you looking for a digital marketing agency based in NYC or elsewhere?

Today, the majority of businesses that are doing well in their respective niches will agree that a robust digital marketing strategy can work wonders for reaching target markets and achieving business goals. From large corporations to small and mid-sized companies, all are working with a digital marketing agency to drive more opportunities from best practices, increased engagement and a competitive edge.

With increasing dependency on technology in all domains of life, regardless of your industry, geography and business size, going digital is necessary for optimum growth and business innovation.

Here are ten reasons for why your business needs the services of a digital marketing agency based in New York or in your locality.


Digital marketing is less expensive

Traditional marketing methods like print and television are more costly and it is difficult to track their return on investment. On the other hand, digital marketing campaigns use targeted research and analytics to quickly find the best approach that works best for you and is worth your resources. That’s why most of the digital marketing platforms are less expensive and help avoid overspending on underachieving campaigns.


Small businesses can increase their competitiveness

Digital marketing reduces the gap between a large, medium and small company by providing all entities basically the same resources. Even though tough, larger companies have larger budgets to utilize paid methods and better software, a good digital marketing agency can help small and medium size businesses be effective and create opportunities to engage, build audiences, improve brand image and become more competitive.


Facilitate easier A/B testing

Digital marketing platforms allow businesses to experiment with different elements of their marketing campaigns. With A/B testing you can experiment with the color of a promotional banner, the location of email sign-up, and more.

You can also easily track the results of these simple changes and use the insights to target your market more effectively and improve the performance of campaigns.


Mobile marketing increases engagement

Mobile marketing paves the way to a whole new range of opportunities for increased customer engagement, from reaching new market segments to creating a more personalized user experience.

According to Global Web Index, over 80% of internet owners use a smartphone. 90% of their time spent on smartphone is utilized on apps. Hence, mobile marketing can bring many opportunities you don’t want to miss by reaching your audience in their most natural environment.


Close bigger B2B accounts with account-based marketing

Many digital marketing agencies in NYC and around the world offer account-based marketing services which help effectively communicate personalized messages to individual accounts from your entire market. Account-based marketing is one of the most targeted strategies on digital channels that enables more efficiency of resources and is more substantial for B2B businesses. To learn more about account-based marketing, click here.


Social media builds brands

Real-time comments, feedback, ratings, and referrals from real people instantly create a sense of trust among the target audience. Social media marketing helps your business interact with your existing and potential customers in their native environment, making your presence more real, felt and powerful.


SEO puts your brand where your target audience can find it.

We all use Google, and so does your target market. Search engine optimization helps your website and digital presence be more visible and rank high. SEO is very important for the success of your well-integrated digital marketing strategy.


Grow bigger with marketing automation

Many routine and repetitive marketing tasks can be automated to save time and increase efficiency, via a robust marketing automation platform. This gives marketers more space to focus on the creative, strategic and analytical processes.


Email marketing still works the best

The majority of people prefer to receive information from brands via email, which is a good enough reason to have a strong email marketing strategy. Using email marketing platforms like Marketo allows you to put personalized content in front of your target audience at the right time by using automated trigger emails, which would activate based on a specific customer activity.

For more on how email marketing can help your business by clicking here:


Monitor performance and analytics

Unlike traditional marketing channels, digital marketing platforms, from marketing automation platforms to social media channels, have built-in analytics dashboards that provide data automatically. The easily available reports and graphics really help map out the best customer journey, measure business performance at every step and make more informed decisions.

Customized SEO

Confused whether your business needs customized SEO or content marketing services?

You are not alone in this confusion. When it comes to SEO and content marketing, people have many conflicting ideas and questions. Can they fit together? Do they nullify the need for each other?

They work side-by-side. They do fit together.

In this blog, we will learn exactly how SEO is actually all about content marketing or vice versa.


The problem: Content marketing and SEO are not connected.

The core of the problem is that people think of content marketing and their customized SEO services to be two very different things.

But, the reality is that they overlap, go together and are integrated. The only way to make content marketing success is to integrate customized SEO with it.


The truth: Content marketing and SEO overlap, a lot.

You can better understand the misconception and the actual integration of SEO and content marketing with these diagrams.



This is the incorrect view of content marketing and SEO.



This is the correct view. They overlap.


The difference between SEO and content marketing.

In many critical areas, SEO and content marketing are different from each other but the two are not entirely separate from each other.

Where SEO is narrower and more technically strong, the content marketing is broader and more holistic. The right way to implement SEO in a broader way is to integrate its special technical effects into content marketing. Similarly, the only way to sustain the success of content marketing is to implement SEO techniques.


How customized SEO and content marketing integrate:

  1. SEO states the requirement. Content marketing meets it.

There is no SEO without content. SEO needs words, substance, articles, and keywords. No matter how cliché it must sound, content is king, and no one can argue with that anymore. It is the ground where SEO stands. Content marketing is about content. The very core element of content marketing, the content, is the practical implementation of SEO. So when SEO demands content, content marketing takes care of it.


  1. SEO needs keywords. Content marketing is how to use the keywords.

Keywords are a fundamental component of SEO – researching them, using them and monitoring and tracking the business ranking in the SERPs. But, the question is: what is the practical implementation of keywords in your customized SEO?

It’s through content marketing. The only way you can utilize the keywords is by incorporating them throughout your content strategically. Content marketing means coming up with top-notch content written for your audience and using your targeted keywords.

Obviously, if you senselessly stuff keywords into your content and are over optimizing, it won’t go unnoticed by search engines and may result in a penalty. However, when SEO and content marketing work nicely in harmony, there won’t be any problem.


  1. SEO demands backlinks. Content marketing produces backlinks.

Backlinks are another component of SEO, which can happen through content marketing. You can contract link building agencies, but the best way to produce backlinks is to publish quality content and let your audience link back to it for long-term SEO success.

If you want backlinks for your SEO campaign, content marketing is an essential element.


  1. SEO requires onsite technical optimization. Content marketing demands great UX.

SEO is not just about blogs, keywords, and backlinks, but it is also about technical stuff like enhancing metadata, optimizing with proper tags and robots.txt, and building a strategic sitemap.

This technical optimization is necessary from the perceptive of a good user experience (UX). This helps the user in searching, finding and reading your content. Such technical SEO components serve the users and also promote your content.

It also helps search engines crawl your website, get your content indexed, showcase your content in accurate search results and get more readers for your content.


  1. SEO requires consistent output. Content marketing demands consistency.

Google has always liked fresh content. SEO also values, rapidly indexes and ranks higher in the SERPs fresh content over older content.

Therefore, good SEO means consistent content output. Consistency in the content output means doing content marketing right. Content marketing is an on-going process and you can’t stop in between.

SEO and content marketing overlap again.



We could continue to discuss how SEO is actually all about content marketing and vice versa, but hopefully, the above examples make a strong case for the statement.

We can say that you are not an SEO expert unless you are also a content marketer and you are not a content marketer unless you are an SEO expert. This is why your SEO or content marketing campaign will fail unless it is integrated with content marketing and SEO, respectively.


For more on how customized SEO can help your business, click here.


Google analytics

In today’s marketplace, having the right analytics tools and dashboards is a necessity to determine where your marketing budget can be best allocated for digital campaigns.


To get the right perspective, many marketers rely on Google Analytics for reporting. However, today, this may not be enough. There are many tools now that offer more functionality and insights in comparison to GA. So the question is, which one is right for your business?


First, you will need to compare the features of these different platforms to assess which would make the best fit. Let’s take a minute to go over some of these tools, starting with Google Analytics.


  1. It’s free. Google Analytics will cost nothing, but is a very powerful reporting tool.


  1. It enables you to see where your traffic is coming from.  Besides the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be low. But as time goes on, you will start getting more keywords on organic listings, due to your overall optimization effort.


  1. You will be able to determine which pages receive the most clicks. You will know which pages and links are popular and measure whether your optimization campaign is directing traffic to the correct pages.


  1. GA shows you how you should adjust or tweak your website.  With the analytics report, you will be able to fine tune your website and update the text, layout, and images on any page that is not converting well. In the end, it will bring you more quality prospects, and thus convert more customers in the future.


5.It helps audience segmentation. With GA, you will know how many new visitors your SEO campaign brings you. You can segment your analytics results by new/returning visitors, geography and referral sources.


How does Tableau stack up to Google Anaytics?


Tableau is a business intelligence system that helps companies visualize and understand their data.


  1. Tableau gives users the ability to quickly connect, visualize, as well as share data with an efficient and seamless experience all the way from the PC to the iPad. You can create and publish dashboards, then sharing them with partners, colleagues, or customers, without the need for programming skills.


  1. It has lightning speed and is easy to use.  Tableau’s productivity suite allows you to connect it to a number of data sources that you’re already using and import and visualize data in a matter of minutes. Thanks to the modernized technology and speed of operations, the company claims to have developed a ten to one hundred times faster data analysis mechanism than the one its competitors can offer.


  1. Tableau uses a multi-pronged approach to data insights. Tableau investigates data in many different ways, starting with large, traditional dashboards, and ending with complex cloud-based source explorations. Instead of conducting analyses with a single method, the user can combine approaches and data views to make insights richer. At the end, all conclusions are showcased in comprehensive data visualizations, made so simple that you can easily share them with clients and partners from different industries.


  1. Tableau has great customer service. Tableau gives users access to a reliable tech support team, and automates data updates to help companies get fresh information without wasting their time.


  1. Tableau’s ability to create packaged workbooks allows the user to create reports that can be sent to stakeholders, who can then view and change filters in a usable way.


When deciding which platforms work best for your organization, whether you are tracking clicks or conversions, it may be best to contact a consultant to advise on which solution would be optimal based on the needs of your business. At NX3, we have been recommending and implementing the right technology for businesses of all sizes.

digital marketing agency

Are you looking for ways to make your content strategy more effective?

Do you think the right digital marketing solutions can help make your content strategy more effective?

As brands, you put in a great amount of time, effort and often money to produce content and run campaigns that speak to your audience and help convince your customers to take the next step in the customer journey. However, there can be flaws that make your content and campaigns fail to bring the expected results and affect your audience in the way you wanted.

In this article, we will look at four reasons why your content isn’t working and how digital marketing solutions can help improve these shortcomings.


Your content is not relevant.

All of your customers and prospects are different in many aspects. They are at different stages of the customer journey and interacting with your brand, they have different wants and needs, and they will be appeased and put off by different things. Hence, it is impossible to come up with one effective message that is relevant for your entire audience.

Your digital marketer would come up with a more personalized content strategy using your customer and lead details and behavior, form filled data and calculated data. With the use of the latest technology, your digital marketing agency can help you address individual customers and the audience with the most relevant and effective message across all channels.


Your content is not timely.

Time is one thing people today are short of. No matter what people are looking for, they need content to get answers to their questions and they can look for content whenever it suits them. It can be rather frustrating having to wait for days to get a call back or to receive the right email.

Your digital marketing agency can help you use inbound channels for better results, by personalizing the experience of your audience. You can use web personalization for your visitors, provide helpful FAQs or contact information or use push notifications through your app, and make the experience engaging. It can also help you catch up on the latest technologies so that your visitors don’t have to wait and you can address their queries in the most effective manner.


Your content is not right for the channel.

Thanks to mobile phones, the basic channels of communication include emails, instant messages, text messages, phone calls and apps. However, the right use of each channel varies in context to the demographics of every customer or prospect. For example, you may prefer an email from your bank and a Facebook Messenger conversation with a local business you want to order from.

Even though everyone uses different communication channels differently, experienced digital marketers can help you find a balance to suit the needs and preferences of your specific audience. Moreover, you can also simply ask people how they want to be connected, either as part of your email sign-up process or sometime later, and adapt accordingly.


Your content is not consistent.

For an effective customer experience, it is important that the content your customers see on your website and are given when calling for support is as personalized as the content that ends up in their inboxes. Today, customers expect you to consider their information or history with the brand when communicating from any channel. Otherwise, starting every communication from square one can be rather frustrating. Hence, having related content is not enough anymore; it also needs to be consistent with every campaign and every channel.

Manual work is not enough anymore. Your digital marketing agency can help you use the right software, such as Marketo, for more effective results. They would also help you make best of your collected information, like who your audience is, what interests them, what their demands and needs are and their preferred channel of communication. Using such software, along with expert help, you can run campaigns with relevant, timely and consistent content across all channels.


For more on how to use of Marketo and how your Digital Marketing Agency can help you, click here.

App advertising

You may be using your calculator on your Galaxy 8 or iPhone and notice an ad at the top, as if you are on a website being served a sky scrapper or leaderboard ad. You get a buzz on your device indicating you have a notification on your Facebook Messenger app. It is an in-app advertisement delivered as message in Facebook Messenger.

Email has been the leading channel for one-on-one interaction between an advertiser and consumer for a long time, providing a personalized approach and user experience. Now, however, in-app ads often offer users a better experience.

While consumers generally don’t like advertising, some ads are more tolerable (and even likable) than others. Advertisers tend to have a greater ability to create better ad experiences with in-app ads.

Publishers of mobile apps, as well as mobile app networks, have designed ad formats that are ideally suited to mobile apps. Many are designed to integrate seamlessly into the UX of the mobile app.

Jupiter Research reports that in-app mobile ad spend will reach $16.9 billion by 2018, compared to $3.5 billion in 2013. While app downloads will increase exponentially by then, the majority of in-app advertising expenditure will be allocated to social mobile giants like Facebook and Twitter, according to the company.

As the app ecosystem has seen growth, though, the role of in-app advertising has changed. For a long time, app developers favored a “pay once and play” model, where users weren’t prompted with in-app advertising purchase options. Increasingly, as more free-to-download apps enter the market, the brand side needs new revenue generation models. That’s become more about in-app advertising and in-app goods and services.

This makes sense. comScore research has shown mobile users spend 66% of time in an app, which far exceeds the amount of time spent in mobile browsers.

Given the amount of time that consumers spend using mobile apps, it is increasingly difficult for brands to shun in-app advertising. To learn more on how social media and in app advertising can help you drive engagement please visit:


video marketing

Now that 2018 is in full effect, it’s time to take your marketing strategy to new heights! As many marketers have noticed, 2017 was the year of video marketing. According to Recode, video will still be king in 2018, with a predicted spending growth of 49% on mobile video advertising alone. If you want to set your brand apart from the competition this year, it is important to focus on a compelling video marketing strategy that entices your customers and keeps them engaged and eager to buy. While you’re planning your marketing strategy, be sure to consider the following video marketing trends.

Personalization is a real payoff!  Generally speaking, companies utilize videos that speak to an entire audience in a “one-size-fits-all” strategy, such as how-to videos, product demonstrations, etc. Generic videos do provide clear benefits; however, they are missing the mark when it comes to persona-based video strategy. Go the extra step, and make your audience feel warm and fuzzy. Personalization can enhance your video marketing strategy by increasing engagement, connecting to your audience, and finally, driving sales.

Explainer “How To” videos will continue to go viral. An explainer video is a short, punchy video that demonstrations how to make or do something. It can give a fast run down of a problem or issue, sometimes with an easy solution. One of the most well-known and successful examples, starting in 2017, is BuzzFeed’s “Tasty” series. BuzzFeed partnered with culinary brands to produce a series of short videos featuring a recipe being made at super speed. These short and enticing videos became very popular on the social scene, making an immediate impression and promoting shares and likes. In 2018, expect the concept of explainer videos to branch into new territory, with how-to tips for makeup and fashion, mechanics, home improvements, and more. The possibilities for branding are endless.

Social “stories” will continue to be watched. As many of you are aware, SnapChat introduced the concept of stories in 2013, and it became an instant hit. Stories instantly captivate users, and copy-cat story features were soon offered by competing social media platforms like Facebook, Instagram, and even WhatsApp. Stories allow users to create temporary videos that can be viewed by friends or followers for up to 24 hours, after which the story automatically disappears. However, along with the rush of story creation came oversaturation; with marketers suddenly producing their own stories and fighting for attention. In 2018, you’ll need to keep this avenue of marketing within your strategy but eye catching messaging is necessary if you expect your audience to stick around. This year, expect brands to spend more on brighter, louder, and more attention-grabbing stories on social platforms.

Live streaming will replace produced videos. Research has found that live streaming encourages more engagement from the audience. Experts find that the thrill of interacting in real-time with friends, celebrities and brands is what drives the live video engagement rates that marketers see when they host live sessions or events. In 2018, expect social media platforms to continue to improve their channels to offer higher quality video streaming, as well as more interactive features to appeal to advertisers. With that said, also expect smart brands to spend more of their marketing dollars on live videos, even if it means shifting resources away from pre-recorded video.

What can you take away from all this? 2018 will continue the trend to focus on online engagement. Focus on engaging your audience through video, increase your likes, shares, and comments, and your chances of driving traffic to your website and making a sale will skyrocket.

digital marketing

The success of a product launch depends on a brand’s approach to marketing. While there is no replacement for human interaction, digital marketing makes it a lot easier to be successful in selling a new product when you do not have a large field force behind the launch.

Launching a new product is a significant matter for all businesses, as it affects the ultimate popularity of a brand, sales and branding of the product. Therefore, it’s not a good idea to start the launching process without a strategic marketing plan with consistent message on all channels. Integration is the key!

Let’s have a look at few of the most important digital elements that can be of great help for a product launch in absence of a field force. 

  1. Social media campaign

You need a strategic social media plan that incorporates a content calendar and some relevant and trendy hashtags to build a little pre-launch buzz and get product noticed.

Moreover, Facebook and Twitter are two popular networking sites that can be used to announce the launch and create some interest. Snapchat and YouTube are also great platforms to get the attention of your audience.

  1. SEO & Google AdWords

SEO & Google AdWords are both important elements of an integrated digital strategy for a product launch. It brings you targeted traffic and the right efforts can make your online presence more effective in achieving goals.

Google AdWords can be used to research your relevant keywords that can be incorporated in all digitally published content and for AdWords display ads.

This will help you achieve maximum buzz, and then test and tweak new feature ideas.

  1. Email marketing & scheduling system

Email marketing or direct mail campaigns can have unique benefits for any product launch. It’s a cost-effective means for direct communication with a targeted audience and a way to influence their first impression of the product and brand.

Email campaigns can be planned within a couple of days, especially when using automation platforms like Marketo. You can segment and target your audience, make streamlined campaigns and can make improvements from measurable results and reports.

  1. Website and customer experience

Creating hype is one side of the complete process. You also need to make sure that your website and the landing pages for your digital ads live up to the hype created for the product.

The design and development of the website should focus on providing the best possible customer experience to eventually lead the visitor to become a customer.

Real-life practices…

Today, many brands prefer to launch their product through digital mediums over having a strong field force involvement. They typically hire a digital marketing and enablement agency to make it happen.

AlphaTRAK, a client of NX3, happens to be an example. Here is some information on that:


The client was looking for a way to provide their customers with an ecommerce experience in the interim of the official product launch on their website.


The team of NX3 achieved this by creating a mock ecommerce experience, where customers could purchase AlphaTRAK products, making SEO and AdWords efforts, and utilizing the power of Marketo web forms and marketing automation.

For more on this campaign, click here:


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In the year 2016, pay per click ads went through some rather drastic changes. The expanded text ads became the new favorite, while right-side text ads were hardly used anymore. Various new and exciting formats and features for ads were introduced last year by Google AdWords, Facebook, and Bing Ads.

PPC advertising is a money generator for businesses, with its ability to draw in a targeted audience and quality leads that increase potential customers in rather short period of time. Hence, it is one of the favorites of digital marketers. PPC advertising is not limited to Google anymore. Increasing competition from Bing and social media pay per click ads are giving marketers lots of new options when it comes to PPC.

The results of your PPC campaign are almost instant; you can actually see your targeted audience coming your way as soon as you make your campaign live. Similarly, the moment you stop your campaign, traffic also stops coming. As the name suggests, PPC ads mean that the advertisers to pay for every click they receive.

Without a doubt, managing your PPC campaign takes a lot of knowledge, time, and expertise. It is a great idea to hire a digital marketing agency that offers professional PPC services.

Watch out for the latest pay per click trends in 2017.

  1. Video advertising

Video marketing found its roots in 2016. Due to this, video marketing in 2017 and beyond is going to become the norm for digital marketers. Video advertising has presented a great opportunity for small-scale marketers to build relationships with their customers on a more personal and interactive level.

  1. Remarketing

Remarketing is a concept that involves creating an ad that will follow prospective customers all around the web. It works on the basis that when a customer sees an ad everywhere, they will be intrigued by the company or product being advertised.

  1. Experience based marketing

Today, making a customer experience better is part of most marketing efforts.  Experience-based marketing will be a marketing highlight in the year 2017. Experienced-based marketing is often used by ecommerce companies. Digital marketers use this to present their products and services with interactive ads that help to make customers familiar with their products and services.

  1. Voice search

Even though the element of voice search is not new, it has gained popularity in 2017. Voice search ends the user’s need to type their inquiry. The accuracy rates of voice search have improved over the years and today, the results are even better with the help of mobile assistants.

  1. Personalized targeting

By the year 2017, we should be able to make our ads as personalized as possible. Tools like AdWords can help integrate the option of audience targeting into other platforms. Ads may use more demographic and interest-based targeting. You can make your campaigns increasingly personalized and targeted with age, device, and behavioral signs.

Make sure you are considering these latest trends of pay per click ads to ensure your overall digital marketing and PPC efforts are at the top of their game.

Digital Marketing Strategy

A study conducted by Smart Insights on Managing Digital Marketing states that:

  • 46% of brands don’t have a defined digital marketing strategy.
  • 16% of brands have a digital marketing strategy, but they haven’t integrated it into their marketing activities.

If a brand doesn’t have a properly defined plan or strategy, how can it expect to grow and find success? How will there be a meaningful outcome to measure and how will there be space to learn from past mistakes and improve?

Effective digital marketing and a solid overall online presence are without doubt a few of the major ways to connect with your audience. What decision makers need to ensure is that their digital marketing efforts can become successful by creating a real impact on the bottom line.

Here are five important steps that you need to follow to design your remarkable digital marketing strategy.

Set your objectives

You can only set effective objectives if you really know what you want.

The first step is to define your company’s overall objective so you can have a real chance at fitting your digital marketing objectives into a grand plan. Ask yourself: What is the prevailing objective you want your digital marketing strategy or efforts to achieve?

You should also be very clear on your key performance indicators (KPIs), which will give you a specific figure that you are accountable for achieving. By analyzing your past digital marketing efforts, you can make sure your KPIs are realistic and achievable.

Analyze your former strategy

It is not very smart to step into the designing phase of your digital marketing strategy without some background information.

Analyze the elements of success and failure from your previous digital marketing strategy as it will be very helpful in coming up with the best KPIs for your company.

However, you must make sure you have determined a specific time period that you want to analyze. You should also conduct the same analysis for your competitors and enable yourself to make well-informed decisions.

Speak the language of your audience

In all this planning, don’t forget who you are talking to and make sure your digital marketing strategy speaks the language of your audience.

It’s very important to never lose track of the people you are trying to reach. When designing your digital marketing strategy, make sure your audience is top of mind. You can do this by catering to the emotional needs of your audience and satisfying their wants and needs through creating thoughtfully developed digital personas.

Identify your resources and budget

Before getting started, it is best to identify your means and resources.

The three most important things you need to get familiar with are your budget, your team and your digital resources. Start by making the list of what you have available making any other decisions.

Plan your digital marketing strategy

After completing the first four steps, you can now craft a digital marketing strategy centered on insightful analysis.

You’ll never be able to predict exactly how your audience is going to react and behave, so not all of your assumptions are going to work. The idea is to constantly measure and monitor the execution of your digital marketing strategy and keep making changes as needed.