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Amazon Alexa & the Future of Search

It’s been about a month since the holiday season, and you probably know at least one person who got an Amazon Alexa to add to their digital family. Over the holiday season Amazon’s best-selling product, the Echo Dot, hit the ground running selling tens of millions of devices. The days of typing our curiosities into a box in our internet browser may be coming to an end, as more and more of these voice activated “assistants” are hitting the market. While voice search still needs a lot of work, it’s come a long way in a very short amount of time.

For marketers, this new disruptive technology is going to get you in your customer’s door, literally. You will be in their living room, kitchen, even bedroom! A few years ago this may have seemed too aggressive (we admit, it’s still kind of weird), but Amazon plans to work around this by offering marketing materials and advertisements as “suggestions.” These suggestions, from early reports, will sound similar to this:

Customer: “Alexa, order me a new set of coffee mugs”

Alexa: “Sure, will do. Did you want me to order them from Target, since you purchased your last set of coffee mugs from their store?”

These simple suggestions are not going to be intrusive and pushy, which will ease consumers into this new style of marketing, and that’s Amazon’s primary goal.

Moving into 2018, the fields of marketing and advertising are going to have to find a creative way outside of voice, as well as within, to garner brand affinity. Personal algorithms (designed to capture your activity online and offline) are going to be the most sought after information on the planet in the next decade, and brands will be going to war in order to become the next “suggestion.”

Navigating the ever evolving fields of marketing and advertising can often seem like an uphill battle, and most of the time it is, especially with new technologies (Alexa) popping up every day. Our team at NX3 understands the daunting task that is marketing, and we are here to help guide you in the right direction. Visit our website nx3corp.com to see how we can implement these new technologies together.

Alexa/Amazon information link:
(http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&a…)

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