Organizations that once managed their SEO efforts in-house are consulting outside SEO companies more and more to help them avail all the benefits that a strong SEO strategy can provide.
SEO (Search Engine Optimization) has been consistently evolving to represent the changes and updates in search engine algorithms so that companies can continue to see effective results. Where SEO was once all about keyword density and the use of backlinks, now SEO is only effective when it is integrated with a business’ overall digital marketing strategy.
The size of the SEO team you need devoted to your business is directly dependant on the size of your business and your business needs. This is one of the reasons why most organizations hire a professional SEO company to look over their SEO requirements.
Hiring your SEO company can be a daunting job, as the quality of the efforts made by your SEO company directly impact the organic traffic on your website, search engine rankings and lead generation.
Hence, here are five questions to ask before hiring an SEO company:
- What approach will you use to deliver results?
For effective SEO results, make sure your SEO strategy includes the three elements of a comprehensive SEO strategy: technical SEO, user experience, and on-page and off-page SEO. These are crucial for a results-driven strategy.
- How will you ensure that the SEO strategies will specifically work for our brand, business and industry niche?
You cannot approach SEO with a one size fits all attitude. Your SEO strategy can only be successful if your SEO company considers the uniqueness of your industry, your business model, and goals while making a tailored SEO strategy for your brand.
- How will you measure the strategy’s success?
No SEO company can guarantee page one SEO rankings, but it is essential that you and your SEO company discuss metrics that define the success of their SEO strategies.
A legitimate SEO company will make sure that your success metrics are directly based on your goals. If your defined goal is to increase local or global traffic, then your success metric and SEO approach will be around the same parameters.
- How long do we need to wait until we can expect results?
SEO practices include all organic methods of search engine visibility, so effective SEO practices take time. The time it takes to see SEO results can vary from business to business and their situations. Having a discussion about what is realistic in a certain timeframe will help management expectations.
- What do you need from us to be effective?
As mentioned previously, your SEO efforts will be much more effective if they are made while considering your business specifics. It is essential that you and your SEO company have constant discussions and check ins to keep the strategy relevant.