Marketing Automation

What is marketing automation? Marketing automation refers to all software platforms and all technologies designed for marketing experts and organizations to automate their repetitive tasks and to more efficiently market through various online channels, including emails, a website and social media. According to InTouch CRM, marketing automation is widely used…

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Account Based Marketing (ABM) is the alternative marketing strategy over a broad-reaching approach for B2B marketers. ABM is where sales and marketing efforts concentrate on well-defined, segmented groups of accounts within the market. Marketo provides the following definition: “Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and…

Website Development

Do you think you are missing out on business opportunities because you don’t have a website? You’re probably right. Website development services are available by the hundreds, and each one allows you to either go for the DIY website or contact an expert for help. With how quickly technology, specifically…

SEO Company

Organizations that once managed their SEO efforts in-house are consulting outside SEO companies more and more to help them avail all the benefits that a strong SEO strategy can provide. SEO (Search Engine Optimization) has been consistently evolving to represent the changes and updates in search engine algorithms so that…

Pay Per Click

PPC (pay per click) advertising is becoming one of the most popular digital marketing tools available. For small businesses, pay per click advertising represents an affordable and effective method of marketing that has a high return on investment. PPC advertising is significant for the online success of your business as…